Website:
caprusinc.com
Job details:
Caprus Inc. provides remote staffing, virtual assistant services, web development, technology projects, CRM expertise and business process outsourcing solutions designed to reduce payroll costs and increase productivity for businesses of all sizes. The company partners with clients to integrate highly skilled remote professionals directly into their day-to-day operations. Caprus focuses on delivering pre-vetted Virtual Assistants who contribute strategically, drawing on practical business experience. Services span administrative support, customer service, marketing, lead generation, and back-office operations, offering cost-effective staffing that drives measurable results. Applicants join a company committed to efficiency, quality, and long-term client success in a flexible remote-work environment.
Performance Marketing
- Plan, execute, and optimize paid digital marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, and other relevant channels.
- Manage campaign budgets and ensure optimal ROI, ROAS, CPA, and customer acquisition costs.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Monitor campaign performance and generate actionable insights through analytics tools such as Google Analytics, GA4, Google Tag Manager, and Looker Studio.
- Develop and implement conversion rate optimization (CRO) strategies to improve landing page performance.
- Track customer journeys and marketing attribution to maximize campaign effectiveness.
- Collaborate with creative and content teams to develop high-performing ad creatives and marketing assets.
Social Media Strategy
- Develop and execute comprehensive social media strategies aligned with business objectives.
- Manage and grow brand presence across platforms including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and emerging channels.
- Create content calendars and oversee content creation, publishing, and community engagement.
- Analyze social media performance metrics and provide regular reports with recommendations for improvement.
- Monitor industry trends, competitor activities, and audience behaviors to identify new growth opportunities.
- Build and manage influencer marketing and partnership campaigns.
- Lead community management efforts and ensure timely responses to customer inquiries and comments.
Analytics and Reporting
- Prepare weekly and monthly performance reports covering paid campaigns, social media growth, engagement metrics, lead generation, and revenue impact.
- Establish KPIs and marketing dashboards to measure campaign success.
- Present insights and strategic recommendations to stakeholders and leadership.
Required Qualification
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in Performance Marketing, Digital Marketing, or Social Media Strategy.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Strong understanding of paid acquisition, remarketing, audience segmentation, and conversion tracking.
- Expertise in social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.
- Proficiency in data analysis and reporting.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or HubSpot.
- Experience with marketing automation and CRM platforms.
- Knowledge of SEO, email marketing, and content marketing.
- Experience managing high-budget advertising campaigns.
Key Skills
- Performance Marketing
- Social Media Strategy
- Paid Media Buying
- Campaign Optimization
- Google Analytics (GA4)
- Meta Ads Manager
- Conversion Rate Optimization (CRO)
- Content Strategy
- Data Analysis & Reporting
- Influencer Marketing
- Audience Targeting
- Marketing Automation
Success Metrics
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Lead Generation Volume
- Social Media Engagement Rate
- Follower Growth
- Website Traffic Growth
- Conversion Rate Improvement
- Revenue Contribution from Digital Channels
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