Website:
nabhyaayurveda.com
Job details:
Job Title: Media Buyer (Performance Marketing Executive)
Location: Malad East , Mumbai — In-office (Monday to Saturday) (10 am to 7pm)
Employment Type: Full-time
Experience: 1+ year (experienced)
Reports to: Marketing Lead / Founder
About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) brand .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is primarily focused on Meta (around 70%), with Google making up the remaining ~30% — so you should be strong on both, with Meta as your core strength. You'll own real budgets and have a direct line to the brand's growth.
Key Responsibilities
- Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads, with Meta as the primary focus (~70%) and Google (~30%).
- Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.
- Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate.
- Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.
- Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.
- Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.
- Manage ad budgets responsibly and scale spend profitably, within agreed guidelines.
- Stay on top of platform updates, ad policies, and new features on Meta and Google.
- Work with the website/landing-page team to improve conversion (basic CRO awareness).
Must-Have Skills & Qualifications
- 1+ year of hands-on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform.
- Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).
- Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data-driven decisions.
- Proficiency in Google Sheets / Excel for reporting and analysis.
- Good understanding of the D2C / e-commerce funnel and performance-marketing fundamentals.
- Analytical, detail-oriented, and responsible with budgets.
Good to Have (Plus Points)
- Experience scaling a D2C / e-commerce brand profitably.
- Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify.
- Experience briefing creatives and working closely with a content team.
- Exposure to additional channels (YouTube, influencer, or marketplace ads).
What We Offer
- A performance incentive linked to ad spend and results, as per company guidelines.
- Ownership of real ad budgets at a fast-growing D2C brand.
- A close-knit team and direct, visible impact on growth.
Click on Apply to know more.
