Website:
satmi.in
Job details:
Position: Performance Marketing Exceutive
Location: Nx One, Greater Noida
Experience: 1–3 Years
Working Days: 6 days, Sat - WFH
Key Responsibilities
- Manage and optimize Facebook & Instagram (Meta) Ads.
- Plan, launch, and monitor paid advertising campaigns.
- Manage and optimize Google Ads campaigns.
- Conduct audience, keyword, and competitor research.
- Monitor key metrics such as ROAS, CPA, CPC, CTR, CPM, and conversions.
- Optimize campaigns to improve sales, conversions, and ROAS.
- Test different audiences, creatives, ad copies, and campaign strategies.
- Identify winning products, creatives, and audiences for scaling.
- Assist in product research based on market demand and customer trends.
- Research competitors, pricing, customer reviews, and market trends.
- Identify potential products with strong sales and scaling opportunities.
- Analyze existing product performance and suggest improvements.
- Work closely with the creative and marketing team to develop performance-driven ad creatives.
- Provide feedback on ad creatives, hooks, messaging, and customer pain points.
- Track and report campaign performance on a daily/weekly basis.
- Identify underperforming campaigns and take corrective actions.
- Stay updated with the latest Meta and Google Ads trends and strategies.
Requirements
- 1–3 years of experience in Meta Ads and Google Ads.
- Hands-on experience in performance marketing.
- Understanding of ROAS, CPA, CPC, CTR, CPM, and conversion tracking.
- Strong analytical and problem-solving skills.
- Good understanding of D2C/E-commerce marketing.
- Ability to conduct product and competitor research.
- Comfortable working with numbers and performance data.
- Strong communication and coordination skills.
- Ability to work independently and take ownership.
- Willingness to test, learn, and experiment with new strategies.
Click on Apply to know more.