Graphy Inc.
Website:
graphy.com
Job details:
Job Title: Performance Marketing Executive
Company: Graphy Inc.
Location: Domlur, Bangalore, India (On-site)
About Graphy:
Graphy is empowering creators to build, scale, and monetize their knowledge. We’re on a mission to help creators grow with the right tools, data, and strategies — and performance marketing plays a huge role in that journey.
We’re looking for a Performance Marketing Executive who can take ownership of campaigns, drive measurable results, and fuel our growth engine.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Own the performance marketing funnel: from campaign setup to reporting, analysis, and continuous optimization.
- Track, monitor, and analyze key metrics such as CPC, CAC, ROAS, CTR, conversions, ensuring efficiency and ROI.
- Collaborate with design and content teams to develop compelling creatives, ad copies, and landing pages that convert.
- Run A/B tests on creatives, targeting, and messaging to enhance campaign performance.
- Stay ahead of the curve by keeping up with latest industry trends, tools, and best practices in performance marketing.
- Partner with product and growth teams to ensure alignment between campaigns and business goals / user acquisition strategies.
- Deliver weekly and monthly performance reports with actionable insights and recommendations.
Requirements:
- 2–4 years of proven experience in performance marketing or digital advertising.
- Hands-on experience with Google Ads and Meta Ads Manager (Search, Display, Video, Facebook, Instagram).
- Strong analytical skills; proficiency with Google Analytics, Tag Manager, Excel/Sheets.
- A creative mindset with the ability to ideate ad copies, hooks, and innovative campaign strategies.
- Excellent communication and collaboration skills.
- Ability to manage budgets, forecast performance, and optimize for ROI.
- Experience with other channels like LinkedIn Ads or Twitter Ads is a plus.
- Familiarity with funnel optimization, retargeting strategies, and attribution models is preferred.
- Hindi proficiency is mandatory.
Location:
This is a full-time on-site role based out of our Domlur, Bangalore.
Why Join Us?
At Graphy, you’ll be part of a fast-growing team working at the intersection of creators, technology, and growth marketing. If you’re data-driven, growth-focused, and ready to make an impact — we’d love to meet you!
🔗 Apply Now and help us shape the future of the creator economy.
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Click on Apply to know more.