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Performance Marketing Executive – Meta Ads | D2C Brands
Company: Marktini Media
Industry: Digital Marketing / Performance Marketing Agency
About Marktini Media
Marktini Media is a growing performance marketing agency helping D2C brands scale through data-driven advertising, strong creative strategy, and disciplined campaign execution.
We are a small, focused, and highly accountable team with ambitious growth milestones ahead. We are looking for someone who can take ownership, work closely with growing brands, and consistently deliver measurable business results.
Role Overview
We are looking for an experienced Performance Marketing Executive / Meta Ads Specialist with 3+ years of hands-on experience who can independently manage end-to-end Meta Ads execution, with a strong focus on jewellery, fashion/clothing, and other D2C brands.
You will be responsible for everything from strategy and campaign setup to optimization, creative testing, scaling, reporting, and improving profitability.
Key Responsibilities
• Handle end-to-end Meta Ads execution for multiple D2C client accounts
• Plan, build, launch, manage, optimize, and scale Facebook and Instagram campaigns
• Develop performance strategies based on business goals, budgets, AOV, margins, CAC, and ROAS targets
• Manage prospecting, retargeting, catalogue, Advantage+ Shopping, and conversion campaigns
• Continuously test audiences, creatives, hooks, offers, formats, landing pages, and campaign structures
• Monitor and optimize ROAS, CAC/CPA, CTR, CPM, CPC, conversion rate, frequency, and revenue
• Identify winning campaigns and creatives and scale them profitably
• Diagnose underperforming campaigns and implement data-backed solutions
• Work closely with creative teams to develop performance-focused ads and briefs
• Manage advertising for jewellery, clothing/fashion, lifestyle, and other D2C brands
• Track performance through Meta Ads Manager, GA4, Shopify, Meta Pixel, Conversion API, and related tools
• Prepare reports and communicate insights and recommendations to clients
• Take complete ownership of assigned accounts and their growth targets
• Stay updated with Meta platform changes, attribution updates, advertising trends, and D2C growth strategies
Requirements
• 3+ years of hands-on Performance Marketing experience
• 3+ years of hands-on experience managing Meta/Facebook Ads
• Strong experience working with D2C and e-commerce brands
• Experience managing and scaling meaningful advertising budgets
• Previous experience in a digital/performance marketing agency is highly preferred
• Experience with jewellery and fashion/clothing brands is strongly preferred
• Proven track record of improving ROAS, reducing CAC, and scaling revenue
• Strong understanding of campaign structure, creative testing, audience strategy, retargeting, and scaling
• Ability to independently manage client accounts from strategy through execution
• Strong analytical and problem-solving skills
• Good understanding of e-commerce funnels and customer journeys
• Strong communication and client management skills
• Ability to manage multiple accounts in a fast-paced agency environment
• Strong ownership mindset and accountability for results
Qualification
Bachelor's Degree preferred. Practical experience and a proven performance marketing track record will be given strong consideration.
Ideal Candidate
You are someone who:
• Has 3+ years of real Meta Ads execution experience, not just campaign coordination
• Can confidently explain why a campaign is performing or underperforming
• Understands how to scale D2C brands while maintaining profitability
• Thinks in terms of revenue, ROAS, CAC, contribution margin, and business growth
• Understands the importance of creative strategy in Meta Ads
• Can work independently without constant supervision
• Enjoys testing, experimenting, and finding new growth opportunities
• Wants to grow with a small but ambitious agency team
Why Join Marktini Media?
At Marktini Media, you will work in a small, capable, and growth-focused team where your contribution directly impacts client and agency growth.
You will get the opportunity to take real ownership, work closely with D2C founders and brands, test strategies quickly, and grow into a larger leadership role as the agency reaches new milestones.
If you have 3+ years of proven Meta Ads experience and can demonstrate real D2C growth results, we would love to hear from you.
When applying, please share examples of accounts you have managed, including monthly ad spend, ROAS achieved, revenue generated, CAC/CPA improvements, and examples of campaigns you successfully scaled.
Click on Apply to know more.
