Digital Molecule Pvt Ltd
Website:
digitalmolecule.in
Job details:
About the Role:
We are looking for a result-driven Meta Ads Specialist who can plan, execute, and optimize high-performing ad campaigns across Facebook & Instagram. The ideal candidate should have hands-on experience in the EdTech domain and a strong understanding of lead generation and performance marketing.
Key Responsibilities:
- Plan, execute, and manage paid campaigns on Meta platforms (Facebook & Instagram)
- Generate high-quality leads for EdTech clients while maintaining cost efficiency
- Develop campaign strategies aligned with client goals (lead generation, conversions, app installs, etc.)
- Perform audience research, targeting, and segmentation for better campaign performance
- Create and test ad creatives, copies, and formats (A/B testing)
- Monitor campaign performance and optimize for CTR, CPL, ROAS, and conversions
- Analyze data using Meta Ads Manager and provide actionable insights
- Manage budgets effectively and ensure maximum ROI
- Collaborate with the creative and content team for high-converting ad creatives
- Stay updated with Meta algorithm changes, trends, and best practices
Required Skills & Qualifications:
- Minimum 1 year of full-time experience running Meta Ads campaigns
- Proven experience in EdTech marketing campaigns (lead generation is a must)
- Strong understanding of funnel strategy and user journey
- Hands-on experience with Meta Ads Manager and Pixel tracking
- Knowledge of audience targeting, retargeting, and lookalike audiences
- Analytical mindset with the ability to interpret data and optimize campaigns
- Basic understanding of landing pages and conversion optimization
- Good communication and reporting skills
Preferred Skills:
- Experience in scaling campaigns with high budgets
- Familiarity with CRM tools and lead management
- Basic knowledge of Google Ads is a plus
What We’re Looking For:
- Performance-driven mindset
- Detail-oriented and data-focused approach
- Ability to work in a fast-paced agency environment
- Proactive in testing and learning new strategies
Why Join Digital Molecule?
- Opportunity to work with fast-growing EdTech brands
- Performance-driven work culture
- Learning and growth opportunities in digital marketing
Click on Apply to know more.