Website:
thezociallab.com
Job details:
Company Description The Zocial Lab is a community-focused marketing agency dedicated to turning businesses into trusted, community-powered brands. The team specializes in building loyal, revenue-generating audiences that repeatedly buy, advocate for, and defend the brands they love. The agency offers an end-to-end service suite, including branding and design refresh, content creation, performance marketing, and scaling and optimization. With a deep focus on attention, trust, and community, The Zocial Lab aims to be the last agency clients need as they grow over the next decade and beyond. The culture values high energy, long-term thinking, and a shared commitment to helping brands stay seen, trusted, and chosen.
Role Description This is a full-time, on-site Performance Marketer role based in Chennai. The Performance Marketer will plan, execute, and optimize data-driven campaigns across digital channels to drive measurable growth in leads, customers, and revenue for client brands. Day-to-day responsibilities include setting up and managing paid campaigns, monitoring key performance metrics, conducting A/B tests, and refining targeting, creatives, and landing pages to improve performance. The role involves collaborating closely with creative, content, and strategy teams to align performance marketing with overall community-building objectives. The Performance Marketer will also prepare regular reports, provide insights to clients and internal stakeholders, and contribute to experimentation frameworks for scaling successful campaigns.
Qualifications
- Candidates should possess skills in performance marketing campaign management, including paid search, paid social, and display advertising.
- Candidates should possess skills in analytics and optimization, such as tracking performance metrics, using tools like Google Analytics or similar platforms, and conducting A/B testing.
- Candidates should possess skills in digital strategy and planning, including audience segmentation, funnel design, and budget allocation to maximize ROI.
- Candidates should possess skills in creative collaboration, working with content, design, and branding teams to develop high-performing ad creatives and messages.
- Candidates should possess skills in communication and stakeholder management, including clear reporting, insight presentation, and cross-functional coordination.
- Relevant qualifications include prior experience in performance marketing or growth roles, familiarity with major ad platforms (e.g., Meta Ads, Google Ads), and a strong analytical mindset.
- A bachelor’s degree in marketing, business, communications, or a related field is preferred, along with the ability to work on-site in Chennai and thrive in a fast-paced, community-driven agency environment.
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