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Company Description Arkbee is a digital marketing partner focused on helping organizations unlock online growth through strategic planning and data-driven decision-making. The team combines creative content development with targeted advertising to build strong audience engagement and optimize brand presence across digital channels. Arkbee emphasizes measurable results, using analytics and performance insights to continuously refine campaigns and maximize return on investment. The company supports clients in realizing the full potential of the digital realm and driving sustained business success.
Role Description The Performance Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display. Day-to-day activities include managing paid campaigns, monitoring performance metrics, conducting A/B tests, and implementing strategies to improve conversion rates and reduce acquisition costs. The role involves collaborating with creative and content teams to develop compelling ad copy and visuals, while ensuring consistent brand messaging. This is a full-time, on-site role based in Vishakhapatnam, requiring close coordination with the local team and active contribution to Arkbee’s overall marketing strategy.
Qualifications
- Strong skills in performance marketing, including campaign setup, optimization, and reporting for channels such as paid search, paid social, and display advertising.
- Experience in data analysis and measurement, including use of analytics tools, KPI tracking, and A/B testing to drive continuous improvement.
- Ability to collaborate on creative development, including ad copywriting, basic visual briefing, and aligning messaging with brand goals.
- Knowledge of digital marketing fundamentals, such as audience targeting, funnel optimization, remarketing, and conversion rate optimization (CRO).
- Familiarity with marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, Google Analytics, tag management tools, or similar technologies).
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong analytical, problem-solving, and communication skills, with the ability to work independently and within cross-functional teams.
- Experience in agency or multi-client environments is an advantage, as is prior work in performance-driven campaigns.
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