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Job details:
Own the complete marketing strategy, budget, team, and growth roadmap.
Manage and optimize monthly advertising spends of ₹20–30 lakh and above.
Lead performance marketing across Meta Ads, Google Ads, YouTube, display, remarketing, and
other relevant channels.
Build accurate end-to-end tracking across ads, landing pages, web journeys, app installs,
registrations, subscriptions, and renewals.
Establish strong attribution and measurement systems using UTMs, pixels, SDKs, APIs, Google
Analytics, Google Tag Manager, Firebase, and mobile measurement platforms.
Improve CAC, ROAS, conversion rates, activation, retention, renewals, and customer lifetime value.
Design customer acquisition and retention funnels across app, web, WhatsApp, email, push
notifications, and other CRM channels.
Work closely with product and technology teams to improve onboarding, app engagement,
subscription journeys, and user experience.
Build structured experimentation and CRO frameworks for creatives, audiences, landing pages,
pricing, offers, and onboarding flows.
Create dashboards and reporting systems that provide clear visibility into channel, campaign,
cohort, and revenue performance.
Develop a strong creative testing engine based on customer insights, data, and market trends.
Ensure that all marketing communication and campaigns comply with applicable SEBI guidelines
and internal compliance standards.
Recruit, mentor, and manage internal teams, agencies, media buyers, designers, content creators,
and analytics partners.
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