Website:
valeriegroup.com
Job details:
We're looking for a Performance Director to lead paid media strategy, budget ownership, and the buying team across multiple ecommerce brands.
You'll own performance across Meta, Google, TikTok, and Amazon, driving profitable growth through experimentation, strong unit economics, and scalable systems.
This role is both strategic and hands-on—you'll lead the team while staying close to campaign execution, testing, tracking, and optimization.
Key Responsibilities
- Own paid media strategy and budget allocation across channels.
- Lead and mentor the buying team.
- Drive experimentation across creatives, audiences, bidding, and landing pages.
- Scale winning campaigns using data and performance insights.
- Own measurement, attribution, and tracking (GA4, GTM, CAPI, server-side).
- Partner with Analytics, Creative, Product, and POD teams.
- Present performance insights, forecasts, and growth recommendations to leadership.
We're Looking For
- 8+ years in Performance Marketing with 4+ years managing Paid Media teams.
- Strong expertise in Meta Ads and Google Ads.
- Experience with TikTok Ads.
- Experience with Amazon Ads or Marketplace Advertising.
- Proven success scaling Ecommerce/DTC brands.
- Strong understanding of ROAS, CAC, MER, LTV, contribution margin, and profitability.
- Hands-on knowledge of GA4, GTM, CAPI, and attribution.
- Comfortable leading strategy while optimizing campaigns directly.
Click on Apply to know more.