Revolo Infotech
Website:
revolotech.com
Job details:
Company Description Revolo Infotech is a technology and digital services company specializing in software development, app development, IT outsourcing, and digital marketing. Founded in 2017, the company has partnered with more than 100 global clients, including Shapoorji Pallonji, Equirus Capital, and CEAT Group. Revolo Infotech focuses on building and scaling high-quality software products using agile development methods and offers flexible engagement models for fixed-scope and ongoing projects. Its IT outsourcing services span software development, application management, infrastructure support, and maintenance, complemented by strategic digital marketing solutions that drive brand awareness and lead generation. The team is committed to client-centric service, innovation, and maintaining high quality standards in a dynamic IT market.
Role Description The Meta Ads Specialist role is a full-time, on-site position based in Mumbai. This role involves planning, creating, and managing end-to-end Meta (Facebook and Instagram) advertising campaigns aligned with client and internal business objectives. The specialist will be responsible for audience research, ad copy and creative collaboration, campaign setup, A/B testing, optimization for performance metrics (CTR, CPC, CPA, ROAS), and budget management. Daily tasks include monitoring campaign performance in Ads Manager, preparing reports and insights, coordinating with design and content teams, and aligning campaigns with broader digital marketing strategies. The role also requires staying updated on Meta platform changes, advertising policies, and best practices to ensure compliant, effective campaigns.
Qualifications
- Candidates should possess strong Meta Ads expertise, including campaign setup, audience targeting, pixel implementation, and event tracking.
- Candidates should possess skills in performance analysis, including data interpretation, A/B testing, reporting, and optimization for KPIs such as CTR, CPC, CPA, and ROAS.
- Candidates should possess skills in ad copywriting and creative collaboration, working closely with design and content teams to develop compelling visuals and messaging.
- Candidates should possess skills in broader digital marketing, including familiarity with paid social strategies, remarketing, funnel building, and integration with landing pages.
- Candidates should possess strong communication, stakeholder management, and documentation skills to present results and recommendations clearly.
- Relevant experience managing Meta Ads campaigns for multiple clients or brands, preferably in an agency or performance marketing environment.
- Working knowledge of tools such as Facebook Ads Manager, Business Manager, Google Analytics, and basic Excel or Google Sheets for reporting.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Mumbai, manage deadlines in a fast-paced environment, and collaborate effectively in cross-functional teams.
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