Website:
so-creative.co.uk
Job details:
We’re looking for an experienced Growth & Outbound Automation Specialist With SDR experience to build our entire outbound lead generation engine from scratch.
You’ll be responsible for designing, implementing and optimising the complete outbound sales funnel that consistently generates qualified appointments for our sales team.
Initially, you’ll build the entire system yourself, run outbound campaigns and personally book qualified appointments as an SDR to validate the system. Once the engine is producing consistent results, you’ll help us scale by handing appointment setting over to dedicated SDRs and appointment setters.
This is a hands-on role for someone who enjoys building systems rather than simply working within them.
About So-Creative
So-Creative is a London-based digital agency with over 10 years of experience delivering:
* Website Design & Development
* Custom Software Development
* AI & Automation
* Digital Marketing
* Branding
We have an office in Mohali, India, with a team of over 25 designers, developers, marketers and project managers, delivering projects across the UK, UAE, USA and Australia.
We’re now investing in building a scalable outbound sales engine that will become one of the company’s primary growth channels.
Your Mission
Your objective is simple.
Build a predictable outbound engine that consistently generates qualified sales appointments for our Website Design, Software Development, AI and Digital Marketing services.
You’ll own the entire outbound growth engine.
Your Responsibilities
You’ll be responsible for building and managing the complete outbound infrastructure, including:
CRM & Automation
* Building our GoHighLevel CRM or similar system
* Setting up sales pipelines
* Opportunity management
* Workflow automation
* AI automations
* AI SDRs and AI voice agents
* Email infrastructure
* Reporting dashboards
Prospect Research
* Creating Ideal Customer Profiles (ICPs)
* LinkedIn Sales Navigator
* Apollo
* Clay (or equivalent)
* Prospect database creation
* Lead enrichment
* Contact verification
Outbound Systems
* Cold email campaigns
* LinkedIn outreach
* Multi-channel sequences
* AI-powered outbound
* Email automation
* Follow-up workflows
* Campaign optimisation
Appointment Setting / SDR (50% of the Role)
After the system is setup, in order to validate it, you will personally:
* Qualify inbound and outbound prospects.
* Book high-quality appointments for the founder and sales team.
* Follow up prospects across multiple touchpoints.
* Re-engage dormant opportunities.
* Keep the founder’s diary consistently full with qualified meetings.
As the outbound function grows, you’ll help to recruit and train dedicated SDRs and appointment setters before transitioning into a more strategic growth role.
Growth & Optimisation
* Improve response rates
* Improve booking rates
* Improve pipeline generation
* Test messaging
* Test campaigns
* Optimise conversion throughout the funnel
Essential Experience
You must have built outbound systems from scratch within a:
* Web Design Agency
* Software Development Agency
* Digital Marketing Agency
* Digital Transformation Agency
Applications without agency experience will not be considered.
You Must Have Experience With
* Booking qualified appointments for high-value digital projects either as an SDR or BDE ($10,000+)
* GoHighLevel (or similar CRM)
* Apollo
* LinkedIn Sales Navigator
* Clay (preferred)
* AI automation tools
* CRM implementation
* Cold email infrastructure
* LinkedIn automation
* ICP development
* Lead enrichment
* Email deliverability
* Outbound campaign creation
* Appointment setting
* Sales funnel optimisation
* Workflow automation
Market Experience
You must have experience working as a Business Development Executive (BDE), Sales Development Representative (SDR), Appointment Setter or Outbound Growth Specialist selling agency services into one or more of the following markets:
* United Kingdom
* United Arab Emirates
* United States
* Australia
We’d Love To See Evidence Of
* Outbound systems you’ve personally built
* CRM implementations
* Automation workflows
* AI systems you’ve deployed
* Email campaigns you’ve created
* Meetings generated
* Pipeline generated
* Reply rates
* Appointment booking rates
* Conversion rates
* Examples of outbound campaigns you’ve personally managed
Who We’re Looking For
We’re not looking for someone to simply send emails.
We’re looking for someone who understands how to build a complete outbound growth engine.
Someone who can take a blank CRM and turn it into a fully automated sales machine using GoHighLevel (or similar), Apollo, LinkedIn, AI, email automation and outbound systems that consistently generate qualified appointments.
Initially, you’ll build the system, run it yourself and book the appointments.
As the business grows, you’ll help recruit and train the SDRs and appointment setters who will eventually operate the engine you’ve built.
This role is ideal for someone who enjoys building systems but is equally happy rolling up their sleeves and generating appointments themselves. We expect approximately 50% of your time to be focused on building and optimising the outbound engine, and 50% qualifying prospects and booking high-quality appointments.
What We Offer
- Industry-leading salary for the Mohali/Chandigarh market
- Excellent commission/incentives on every appointment booked
- Performance bonuses and clear opportunities for career progression
- The chance to help build and shape a fast-growing, London-based digital agency
- Direct exposure to UK and international clients and projects
- All the tools, software and training you need to succeed
- A relaxed, supportive and collaborative working culture
- Regular team events, company away days and celebrations
- Real responsibility, autonomy and the opportunity to make a genuine impact from day one
Click on Apply to know more.