Website:
myfindia.com
Job details:
Location: FINDIA, Mumbai (HO) Office
Role Type: Middle Management Leadership
Employment Type: Full Time
Reporting To: Senior Management
About FINDIA:
FINDIA is a digital lending technology and distribution platform going live in November 2026 across various loan products, sourced through channel partners (CAs, DSAs, brokers), direct digital acquisition, enterprise/anchor programs, and direct bank/NBFC sourcing relationships.
Role Summary:
This role is created to carry that commercial function forward at a senior full-time level, reporting directly to the Co-Founders as the operating leader who owns revenue, partners, and lender relationships day to day.
This role owns the entire commercial engine — sales delivery, partner and lender relationships, digital/AI-led demand generation, and the sales organization FINDIA will build as it scales — while remaining hands-on enough to personally run the most important accounts in the early months. It carries national scope and strategic responsibility, but the daily operating rhythm is close to the ground, not purely strategic but
• Deliver through the commercial launch, with the full product set live on the schedule agreed with the FINDIA Management.
• Convert the founder-network pipeline into a live, productive base of anchor partners, and build the repeatable acquisition motion needed to keep growing that base afterward.
• Establish the lender relationships needed at launch and grow the panel over time.
• Establish real partner-productivity and commission-collection-cycle baselines, and use them to validate — not assume — the RM hiring trigger in the financial model.
• Make the first Sales/Partnerships Manager-level hire(s) under this role, rather than the CEO hiring around it.
Candidate Profile:
• 8–10 Years in lending distribution — DSA network, loan aggregator, or bank/NBFC channel sales — with direct disbursement or P&L ownership.
• A current, real book of relationships across CAs, DSAs, brokers, and bank/NBFC alliance or credit teams — this role is being hired substantially for the network it brings on day one.
• A track record building and running a distributed RM/feet-on-street team, not just carrying an individual sales target.
• Hands-on with digital and AI-led campaign tools (WhatsApp Business, performance marketing, AI content/campaign generation) — able to brief and evaluate campaigns personally, not just delegate them.
• Early-stage or startup exposure preferred — this is a lean team with no existing sales infrastructure to lean on.
• Working understanding of RBI digital-lending, DSA sourcing-agreement, and TRAI DLT obligations relevant to loan distribution.
Key Responsibilities
Sales & Revenue Ownership
• Own the monthly disbursement number end-to-end across all live products — directly accountable to the CEO for the ramp target, not merely reporting on it.
• Build a working sales operating rhythm — pipeline reviews, funnel tracking, and a course-correction cadence — in place of ad hoc, founder-run sales.
Channel & Partner Ecosystem
• Own recruitment, onboarding, and productivity of channel partners (CAs, DSAs, brokers, consultants) — the primary channel carrying volume through the first 6 months.
• Personally carry a set of anchor partner relationships in the early months, while building the repeatable, non-founder-dependent partner-acquisition motion the business needs once the founder network is exhausted.
• Design and iterate the partner incentive structure, commission terms, and turnaround-time commitments jointly with the CEO.
Bank & NBFC Lender Relationships
• Own direct lender relationships for sourcing agreements, commission terms, and product/eligibility onboarding.
• Represent Findia in lender negotiations and be the single point of accountability for active-lender count and lender-side turnaround targets.
Enterprise & Anchor Partnerships
• Build and close embedded-financing relationships with OEMs, equipment dealers, and real-estate developers as a secondary but strategically important channel.
Digital, Social & AI-Led Demand Generation
• Own the direct-digital channel — SEO, paid, WhatsApp Business, content — using AI tools to plan, generate, and optimize campaigns rather than delegating them wholesale.
• Ensure every partner- and customer-facing campaign runs within TRAI DLT registration requirements and RBI digital-lending disclosure norms — compliance sits with whoever runs the campaign, not a separate function.
Organization Building & Leadership
• Build and lead the Sales/Partnerships and RM team as the business scales past the founder-led phase — hiring, structuring, and coaching, not just carrying headcount handed down.
• Act as the day-to-day commercial leader the rest of the organization (ops, tech, compliance) coordinates with, closing the gap left by the exited co-founder.
Operations & Process Ownership
• Own the operating cadence for partner onboarding, application-to-disbursement turnaround time, and commission-collection cycle time.
• Be the primary user and champion of the CRM/partner portal once live — process discipline has to be modeled personally, not mandated from above.
Ground-Level Execution
• Personally run point on the largest or most strategically important partner and lender accounts — this is not a purely strategic seat.
• Stay close to the ground in the early months — directly involved with key partners and lenders — before scale justifies delegating that layer to hires under this role.
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