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Alviras Solutions is a performance-driven digital marketing agency specializing in helping eCommerce brands scale through data-driven marketing strategies. We partner with global brands across multiple industries, delivering measurable growth through Paid Media, SEO, Creative Services, Marketing Automation, and Performance Marketing.
We're looking for a Paid Social Media Specialist who is passionate about paid advertising, audience engagement, and social media growth. If you enjoy optimizing campaigns, interacting with online communities, and turning data into performance, we'd love to hear from you.
What You'll Be Doing
Paid Social Media Campaign Management (Primary Responsibility)
- Manage, monitor, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Pinterest, YouTube, TikTok, and other relevant social media platforms.
- Manage daily campaign budgets, bidding strategies, audience targeting, placements, scheduling, and ad delivery.
- Monitor campaign performance and continuously optimize campaigns to improve CTR, CPC, CPM, CPA, ROAS, and conversions.
- Conduct A/B testing on creatives, audiences, and ad copy to improve campaign performance.
- Coordinate with designers, content creators, and video editors to ensure timely delivery of campaign assets.
- Generate campaign reports and share insights with the Performance Marketing team.
- Ensure campaigns are delivered within budget and according to timelines.
Campaign strategy, media planning, and overall budget allocation will be driven by the Performance Marketing Lead. This role is responsible for campaign execution, optimization, monitoring, and reporting.
Social Media Management
- Schedule and publish content across Instagram, Facebook, Pinterest, and other relevant platforms.
- Maintain monthly content calendars and ensure consistent publishing schedules.
- Collaborate with internal teams to create engaging and platform-specific content.
- Ensure brand consistency across all social media channels.
Community Management & Customer Engagement
- Respond to comments, direct messages, reviews, and customer queries across all social media platforms in a timely and professional manner.
- Engage with followers to build a strong and active online community.
- Monitor brand mentions and participate in relevant conversations to enhance brand visibility.
- Escalate customer concerns to the appropriate internal teams when required.
- Maintain a consistent, professional, and customer-centric brand voice.
Analytics & Reporting
- Track and analyze both paid and organic social media performance.
- Prepare weekly and monthly reports covering campaign performance, engagement, audience growth, and conversions.
- Identify opportunities to improve campaign effectiveness through data-driven recommendations.
- Stay updated on platform updates, industry trends, and competitor activities.
Collaboration
- Work closely with the Performance Marketing, SEO, Creative, and Content teams to execute integrated marketing campaigns.
- Coordinate campaign timelines and ensure all deliverables are completed on schedule.
What You'll Need
- Degree in Marketing, Mass Communication, Journalism, Advertising, Digital Marketing, or a related field.
- 2–4 years of hands-on experience managing paid social media campaigns.
- Strong working knowledge of Meta Ads Manager and other social advertising platforms such as Pinterest Ads, and TikTok Ads.
- Experience managing campaign budgets and optimizing campaigns for performance.
- Understanding of audience targeting, pixel implementation, remarketing, conversion tracking, and campaign objectives.
- Familiarity with social media scheduling and management tools such as Buffer, Hootsuite, Sprout Social, or similar platforms.
- Strong analytical skills with experience interpreting campaign data and preparing performance reports.
- Excellent written communication and copywriting skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong attention to detail and problem-solving abilities.
You'll Thrive Here If You
- Are passionate about paid social advertising and enjoy improving campaign performance through continuous optimization.
- Love analyzing data and using insights to make informed marketing decisions.
- Can comfortably manage multiple campaigns without compromising quality or deadlines.
- Enjoy interacting with customers and building meaningful online communities.
- Stay updated with the latest social media trends, platform updates, and advertising best practices.
- Take ownership of your work and proactively identify opportunities for improvement.
- Thrive in a fast-paced agency environment where every day brings new challenges and learning opportunities.
- Are highly organized, collaborative, and eager to contribute to a performance-driven team.
Click on Apply to know more.
