Social Baniya
Website:
socialbaniya.com
Job details:
Company Description Social Baniya (SociBan Digital Solutions Pvt. Ltd.) is a Meta Official Partner and certified startup focused on driving real, measurable growth for brands in the AI era. The team supports clients end-to-end, from web design and development to high-performance paid ads on Meta and Google, social media marketing, content and branding strategy, and lead generation. In addition to client services, Social Baniya runs a practical digital marketing course designed to equip future marketers and entrepreneurs with up-to-date, real-world strategies. Headquartered in Hisar, Haryana, the company serves clients remotely worldwide and operates at the intersection of performance marketing and digital education.
Role Description This is a full-time, on-site Meta Ads role based in Hisar, Haryana. The role involves planning, creating, and managing Meta ad campaigns across Facebook, Instagram, and other Meta platforms to achieve defined performance goals such as leads, sales, and ROAS. Day-to-day responsibilities include audience and keyword research, building and optimizing campaigns and ad sets, crafting and testing ad creatives and copy, and monitoring campaign performance using Meta Business Manager and related tools. The team member will analyze data, prepare performance reports, suggest data-backed improvements, and collaborate with designers, content creators, and account managers to align campaigns with client objectives and brand strategy. The role also includes staying updated on Meta policies, best practices, and AI-driven advertising trends, and contributing ideas to improve overall performance marketing processes.
Qualifications
- Strong hands-on experience with Meta Ads Manager, including campaign setup, audience targeting, budget management, and optimization for performance goals.
- Proficiency in performance marketing fundamentals such as funnel strategy, attribution, conversion tracking (Pixel, CAPI), and data-driven decision-making.
- Ability to collaborate on ad creatives and copy, with a solid understanding of what drives clicks, conversions, and brand-consistent messaging.
- Comfort with analytics and reporting tools, including interpreting metrics like CTR, CPC, CPM, CPA, and ROAS, and presenting clear insights to stakeholders.
- Basic familiarity with complementary channels such as Google Ads, social media marketing, and landing page optimization is an advantage.
- Excellent communication skills, attention to detail, and the ability to work in a fast-paced, startup environment on-site in Hisar.
- Relevant education in marketing, business, communications, or a related field, or equivalent practical experience in digital advertising.
- Demonstrated interest in AI-driven marketing, continuous learning, and staying current with Meta’s latest features, policies, and best practices.
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