NIDCO Herbal Heritage
Website:
nidcoherbal.com
Job details:
NIDCO Herbal Heritage is a Uttarakhand, India-based company specializing in the manufacture and marketing of Ayurvedic and healthcare products across multiple categories, including classical medicines, herbal proprietary medicines, daily care, and OTC products. Established in 1977, the company is family controlled yet professionally managed, with a strong focus on research and development. NIDCO operates two state-of-the-art, GMP and ISO 9001 accredited manufacturing facilities in Dehradun, supported by a modern infrastructure and a robust distribution network across North India. The organization is expanding its portfolio with a new range of herbal extracts and phytochemicals designed for use by herbal product manufacturers. This environment offers professionals the opportunity to work at the intersection of traditional Ayurveda and contemporary healthcare manufacturing standards.
Role Description - The Medical Marketing Manager is a full-time, on-site role based in Dehradun, responsible for planning, executing, and optimizing marketing initiatives for NIDCO’s Ayurvedic and healthcare product portfolio. The role includes developing medical marketing strategies, creating promotional plans targeted at healthcare professionals and institutions, and coordinating product positioning aligned with regulatory and ethical standards. Day-to-day tasks involve conducting market research and competitive analysis, working closely with R&D and sales teams to translate clinical and product features into compelling marketing messages, and managing campaigns across traditional and digital channels. The Medical Marketing Manager will prepare medical marketing materials, support training for sales and field teams, and monitor performance metrics to refine strategies and ensure alignment with business goals.
Qualifications
- Strong skills in Market Planning and Marketing, with experience in designing and implementing product and brand strategies.
- Proficiency in Medical Marketing, including understanding of healthcare professional engagement and ethically compliant promotion.
- Capability in Market Analysis and Market Research to generate insights, segment customers, and identify growth opportunities.
- Bachelor’s or Master’s degree in Marketing, Pharmacy, Life Sciences, Business, or a related field.
- Experience in Ayurvedic, herbal, pharmaceutical, or healthcare product marketing is highly beneficial.
- Ability to collaborate with cross-functional teams, including R&D, sales, and manufacturing.
- Strong analytical, communication, and presentation skills, with proficiency in common office and marketing tools.
- Demonstrated ability to work on-site in a structured, process-driven environment and manage multiple projects simultaneously.
Click on Apply to know more.
