Tracer India
Website:
tracerindia.com
Job details:
About Tracer
Tracer is one of India's fastest-growing performance footwear brands with over 26 years of manufacturing expertise. Every product we build is designed around one belief:
Every Step Matters.
From running and walking to cricket, hockey and outdoor footwear, we combine research, technology and athlete insights to build footwear engineered for the way India moves.
As we scale our online business, we're looking for someone who wants to build—not just manage—one of India's most exciting footwear brands.
About the Role
- This is not a catalog management role. This is not an operations role.
- We're looking for someone obsessed with marketplace growth, customer behaviour and profitability.
- You'll own the growth strategy across Amazon, Flipkart, Myntra and our Shopify website.
- You'll work directly with the Chief Growth Officer and have the autonomy to make decisions that impact revenue, profitability and brand growth.
If you enjoy solving problems using data, experimenting with new ideas and scaling brands online, we'd love to meet you.
What You'll Own
Marketplace Growth
- Own monthly revenue and profitability targets.
- Grow Amazon, Flipkart, Myntra and D2C sales.
- Build quarterly marketplace growth plans.
- Launch new products online.
- Improve organic rankings across marketplaces.
Advertising & Performance Marketing
- Manage Amazon Ads.
- Manage Flipkart Ads.
- Coordinate Meta & Google campaigns for Shopify.
- Monitor ROAS, ACOS, TACOS and profitability.
- Scale winning campaigns while reducing wasted spend.
Listings & Conversion Optimization
Improve every customer touchpoint.
Including:
- Product titles
- SEO
- Bullet points
- A+ Content
- Storefront
- Images
- Videos
- Brand Story
- Reviews
Increase conversion rate through continuous experimentation.
Pricing & Promotions
Plan and execute
- Deal of the Day
- Lightning Deals
- Brand Days
- Coupons
- Festive campaigns
- Seasonal launches
while protecting margins.
Inventory Planning
Work closely with production and operations teams to ensure
- No stockouts
- Healthy inventory turns
- Forecasting for sales events
- Proper replenishment
Analytics
Build weekly dashboards tracking:
- Revenue
- Net Sales
- Contribution Margin
- ACOS
- TACOS
- ROAS
- Conversion Rate
- Sessions
- Best Sellers
- Organic Rankings
- Returns
- Ratings
- Inventory Health
We're Looking For Someone Who
Has 3–6 years of experience managing marketplace businesses.
Has successfully grown brands on:
Bonus if you've worked with footwear, fashion, sportswear or consumer brands.
You should be comfortable with:
- Amazon Seller Central
- Flipkart Seller Hub
- Marketplace advertising
- Excel/Google Sheets
- Marketplace analytics
- Inventory forecasting
- Product launches
- Pricing strategy
Experience with Shopify is a strong advantage.
Key Performance Indicators (KPIs)
You'll be measured on business outcomes—not activity.
- Revenue Growth
- Contribution Margin
- Marketplace Profitability
- ACOS
- TACOS
- Conversion Rate
- Organic Keyword Rankings
- Buy Box %
- Inventory Health
- Return Rate
- Product Ratings
- New Product Launch Performance
What Makes This Role Different
You'll report directly to leadership.
You'll have ownership—not just execution.
You'll influence product launches, pricing, branding, advertising and growth strategy.
Compensation
Competitive salary based on experience + Performance Incentives linked to growth targets.
How to Apply
Share your resume along with:
- The biggest revenue increase you've achieved.
- One ecommerce growth initiative you're most proud of.
- Your current and expected CTC.
Click on Apply to know more.
