Website:
autorox.ai
Job details:
About Autorox
Autorox is a leading cloud-based Garage Management Software (SaaS) company helping automotive workshops, service centres, and dealerships digitize their operations. Our platform streamlines workshop management, inventory, billing, CRM, customer communication, and business analytics, enabling automotive businesses to operate efficiently and grow profitably.
We are looking for a data-driven and performance-focused Digital Marketing Specialist who can plan, execute, optimize, and scale digital marketing campaigns across multiple channels to generate high-quality leads and strengthen the Autorox brand globally.
Position Summary
The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that drive brand awareness, website traffic, lead generation, and customer acquisition. The ideal candidate should have strong expertise in paid advertising, SEO, content marketing, marketing automation, analytics, and campaign optimization. Budget (5-8 Lakhs)
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube campaigns.
- Improve campaign ROI through continuous optimization.
- Manage advertising budgets effectively.
- Conduct A/B testing for creatives, landing pages, and campaigns.
- Track CPL, CAC, ROAS, and conversion rates.
SEO & Website Optimization
- Improve website rankings through technical and on-page SEO.
- Conduct keyword research and competitor analysis.
- Monitor website performance using Google Search Console and Google Analytics.
- Work closely with the content team to improve organic traffic.
Content Marketing
- Develop content strategies that generate inbound leads.
- Coordinate blogs, landing pages, email campaigns, case studies, and downloadable resources.
- Ensure content aligns with SEO best practices.
Marketing Automation
- Execute email marketing campaigns.
- Build lead nurturing workflows.
- Segment audiences for personalized communication.
- Improve lead conversion through automation.
Social Media Marketing
- Manage company presence across LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Plan monthly content calendars.
- Increase engagement and followers organically.
Analytics & Reporting
- Monitor campaign performance daily.
- Generate weekly and monthly marketing reports.
- Analyze traffic sources, lead quality, and campaign effectiveness.
- Recommend improvements based on data insights.
Lead Generation
- Collaborate with Sales to generate qualified inbound leads.
- Optimize landing pages for higher conversion.
- Improve lead quality through audience targeting and campaign refinement.
Brand Building
- Ensure consistent brand messaging across all digital platforms.
- Support webinars, product launches, customer success stories, and promotional campaigns.
Required Skills
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- SEO tools (SEMrush, Ahrefs, Moz, or similar)
- WordPress or CMS platforms
- Marketing Automation tools
- Email Marketing platforms
- Canva or Adobe Creative Suite (basic design knowledge)
- Strong analytical and reporting skills
- Excellent written and verbal communication
Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 3–5 years of experience in Digital Marketing.
- Experience in B2B SaaS marketing is highly preferred.
- Google Ads and Google Analytics certifications will be an added advantage.
Click on Apply to know more.