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About Helium Wars
Helium Wars is a tactical action shooter built on Unreal Engine 5, designed with a “fun-first” philosophy that blends visceral, gritty sci-fi combat with precision-tuned mechanics. Squads battle across competitive multiplayer arenas, racing to control resources and outlast the opposition. Built for the competitive stage, Helium Wars delivers the intensity of a top-tier action title with the depth required for long-term community engagement.
Developed by a worldwide team of game-industry experts, Helium Wars is gearing up for launch on major PC platforms including the Epic Games Store and Steam. We are building not just a game, but a global player community and a lasting franchise.
Role Overview
We are looking for a Marketing Manager to own the end-to-end marketing strategy for Helium Wars across user acquisition, brand, content, and community. You will design and run campaigns that attract gamers, convert them into installs, retain them over time, and grow a passionate community around the Helium Wars ecosystem.
This is a builder role. We want someone who has scaled a product from 0 to 1, thrives on organic community growth, understands hardcore and competitive gaming audiences, and can move fluidly between performance marketing, content, influencers, events, and live community management. You will be measured on traction — installs, engagement, and industry-standard retention metrics (D1, D7, D30).
Key Responsibilities
- Own and execute the overall marketing strategy across social, content, performance ads, influencers, community, events, and partnerships.
- Drive game downloads and installs on the Epic Games Store, Steam, and other relevant storefronts, optimizing the funnel from awareness to install to activation.
- Build and scale the Helium Wars community organically across Discord, Telegram, X, and other relevant platforms, turning players into advocates.
- Plan and run community-driven events, tournaments, quests, early-access programs, and seasonal activations that build traction and word-of-mouth.
- Define and improve player retention, tracking and acting on industry-proven metrics such as D1, D7, and D30 retention, alongside CPI, CAC, LTV, and engagement.
- Lead go-to-market and launch strategies for the game, major updates, seasons, and new features.
- Manage influencer, KOL, streamer, and creator collaborations across the gaming ecosystem.
- Write and oversee marketing content — announcements, social copy, blogs, trailers briefs, and community messaging — that resonates with gamers without forcing jargon.
- Develop and present marketing narratives and strategies that support fundraising / investment, revenue, and monetization goals for the product.
- Track, analyze, and report on marketing performance, iterating continuously based on data.
- Collaborate closely with product, design, growth, and leadership teams to align marketing with product and business goals.
- Stay ahead of trends in gaming, competitive esports, and digital marketing, and apply them pragmatically.
Required Qualifications
- 4–8 years of experience in marketing, growth, or community roles, with a focus on gaming or hardcore consumer/product marketing.
- Proven track record of scaling a product from 0 to 1, ideally a game, app, or hardcore consumer product.
- Strong experience building and growing organic communities across Discord, Telegram, X, and similar social media platforms.
- Hands-on experience organizing events, tournaments, or competitive/esports community initiatives.
- Demonstrated ability to drive traction and improve retention using industry-standard metrics (D1, D7, D30).
- Solid command of social media strategy, content strategy, performance marketing, and influencer marketing.
- Experience driving installs/downloads via PC storefronts such as the Epic Games Store and Steam (or comparable platforms).
- Strong writing skills with the ability to draft compelling marketing content and strategy documents, including for fundraising/investment or revenue and monetization.
- Data-driven mindset with experience using analytics and growth tools.
- Strong communication, storytelling, and execution skills.
- Genuine passion for gaming and emerging technology.
Nice to Have
- Experience with game launches and live-ops marketing.
- Background working with creators, guilds, or competitive gaming communities.
- Familiarity with Web3 / on-chain gaming ecosystems and digital asset economies.
Why Join Us
Join at the ground floor of an ambitious gaming franchise and shape how it reaches players worldwide. You will have real ownership over strategy and execution, work alongside an
experiencedgameandproductteam, andseethedirect impactofyourworkoncommunity growth, installs, andretention.
Click on Apply to know more.
