Truckinzy
Website:
truckinzy.com
Job details:
🚀 Hiring: Marketing Manager – B2C Relocation Vertical
📍 Location: Gurgaon (On-site)
💼 Employment Type: Full-time
📅 Experience: 3–6 Years
Role Description:
The candidate will be responsible for conducting in-depth market research, creating and implementing market plans, enhancing logistics services (particularly in B2C segment), and developing marketing strategies. Additional responsibilities include building and nurturing customer relationships, preparing sales proposals, and collaborating with cross-functional teams to meet business objectives.
What You'll Do:
• Build and execute the go-to-market marketing plan for the car relocation vertical across launch cities
• Run performance marketing (Google Ads, Meta Ads) hands-on — planning, creative briefing, execution, optimization
• Build local/offline presence: dealership tie-ups, transport nagar and RTO-adjacent networks, referral programs, local • print/hoardings where relevant
• Set up and manage basic marketing infra: landing pages, WhatsApp Business/lead flow, Google My Business/local SEO, CRM hygiene (Zoho/HubSpot or equivalent)
• Track CAC, lead-to-booking conversion, and channel-wise ROI; report to leadership regularly
• Manage a lean bench of freelancers/local agencies/vendors within budget
• Gather ground feedback from launch cities and adapt messaging/channels city by city (vernacular creative, local trust cues, etc.)
• Coordinate with the ops/trucking team to align marketing promises with real operational capability (transit times, pricing, service areas
What We're Looking For:
• 3–6 years of marketing experience, with at least 2 years in a hands-on, individual contributor-heavy role (not purely managing agencies/teams)
• Experience in low-frequency, high-consideration, trust-driven service categories — e.g., packers & movers, used car platforms, logistics-tech/mobility, real estate, or insurance
• Proven experience launching or growing a new market/category, ideally in tier 2/tier-3 cities, not just metro playbooks
• Working knowledge of Google Ads, Meta Ads Manager, Analytics, and basic CRM tools
• Comfortable with offline/on-ground execution — not just a digital-only marketer
• Data literacy: can read a funnel, calculate CAC/conversion, and make decisions from numbers
• Bonus: regional language fluency relevant to East India markets (Bengali/Hindi); prior exposure to Kolkata/Ranchi/Siliguri markets
Qualifications:
• Proven skills in Market Planning and developing effective strategies for business growth
• Experience in conducting detailed Market Research and analyzing data to identify trends and opportunities
• Strong Communication and interpersonal abilities for client engagement and collaboration
• Sales and Marketing expertise with a focus on building relationships and achieving sales goals.
• Bachelor's degree (BBA) in Marketing, Business Administration, or a related field
• Proficiency in using data analysis and market research tools
• Ability to work collaboratively in a fast-paced environment
• Experience in the logistics industry in retail segment or a similar sector is a plus
• Experience of handling e-Commerce is a plus
Click on Apply to know more.
