Web Spiders
Website:
webspiders.com
Job details:
HIRING: Marketing Manager – AI Products & Digital Growth
3–6 Years Experience | Kolkata – Work From Office
Positions: 2
Web Spiders Group is looking for a data-driven B2B marketer who understands AI, digital growth, content, social media, and performance marketing and can turn marketing activities into measurable business outcomes.
What You’ll Own:
- Develop and execute B2B marketing, digital growth, and demand-generation strategies aligned with business and revenue goals.
- Drive marketing for AI, Voice AI, SaaS, CX, enterprise technology, and IT services across global markets.
- Plan and optimize campaigns across Google, LinkedIn, Meta, email, SEO/SEM, social media, webinars, and other digital channels.
- Manage performance marketing, lead generation, conversion optimization, and ABM campaigns targeting enterprise decision-makers.
- Own product marketing, positioning, messaging, GTM strategy, launches, and product adoption.
- Create and manage social media content, campaigns, case studies, whitepapers, presentations, product collateral, and sales enablement content while maintaining consistent brand voice and identity.
- Manage social media communities, engage audiences, and collaborate with influencers, partners, and industry communities to strengthen brand visibility.
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
- Support webinars, events, PR, partnerships, thought leadership, and executive branding.
- Track MQLs, SQLs, CAC, ROI, reach, engagement, conversion rates, pipeline contribution, and campaign performance and use insights to continuously optimize growth.
- Use CRM, marketing automation, analytics, and content management tools to improve marketing efficiency and performance.
AI-First Marketing – Must Have:
- Hands-on experience using Generative AI for content creation, campaign ideation, research, competitor analysis, personalization, creative development, automation, and marketing productivity.
- Experience with ChatGPT, Gemini, Claude, Canva AI, Midjourney, or similar AI tools is highly valued.
What We’re Looking For:
- 3–6 years of experience in B2B, Digital, Growth, SaaS, Technology, or Product Marketing.
- Strong understanding of lead generation, demand generation, performance marketing, social media, funnels, analytics, and ROI.
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, email marketing, SEO/SEM, and social campaigns.
- Experience with B2B and enterprise audiences, CRM, and marketing automation platforms.
- Strong communication, content, storytelling, presentation, and creative collaboration skills.
- Ability to translate complex technology into clear business value propositions.
- Experience in AI, SaaS, Enterprise Software, Voice AI, CX, or IT Services is an advantage.
- Exposure to North America, UK, APAC, or Middle East markets is a plus.
Tools & Platforms:
Google Ads • LinkedIn Ads • Meta Ads • Google Analytics • CRM • Marketing Automation • SEO Tools • ChatGPT • Gemini • Claude • Canva AI • AI-powered Marketing Tools.
If you understand AI, create compelling content, build demand, generate qualified leads, and know how to grow technology products through data-driven marketing, we’d love to hear from you.
Click on Apply to know more.