Trendy Traders Academy
Website:
trendytraders.in
Job details:
Marketing Manager
Company: Trendy Traders Academy
Location: Bangalore (In-Office)
Department: Marketing
Experience: 3–6 years
About the Role -
We are looking for a Marketing Manager to take complete ownership of marketing and growth at Trendy Traders Academy.
The ideal candidate should be a hands-on marketer who can plan and execute campaigns, manage paid advertising, generate quality leads, optimize marketing funnels, build the brand, and drive overall customer acquisition and revenue growth.
This is a high-ownership role where you will be responsible for turning marketing initiatives into measurable business results.
Key Responsibilities -
- Own the overall marketing strategy for across paid, organic, content, social media and other growth channels.
- Plan, launch and manage Meta, Google and other paid advertising campaigns with a focus on lead quality, CAC and revenue.
- Develop and execute marketing campaigns, offers, launches, workshops, webinars and promotional campaigns.
- Manage the complete marketing funnel — from awareness and lead generation to nurturing, conversion and retargeting.
- Work closely with the sales team to improve lead quality, conversion rates and overall customer acquisition.
- Continuously analyse campaign performance and optimize CPL, CAC, ROAS, conversion rates and revenue contribution.
- Develop strategies for customer acquisition, retargeting, remarketing and lead nurturing.
- Coordinate with content, creative and video teams to develop high-performing ads, creatives, social media content and marketing assets.
- Identify new growth opportunities, marketing channels, partnerships and acquisition strategies.
- Conduct competitor and market research to identify new opportunities and trends in the trading and financial education space.
- Track and report key marketing metrics through regular marketing dashboards and performance reports.
- Manage marketing budgets and ensure efficient allocation of spend across campaigns and channels.
- Work on landing pages, funnels, lead magnets, webinars and conversion optimization to improve marketing efficiency.
- Build and strengthen the Trendy Traders Academy.brand across digital platforms.
- Stay updated with the latest performance marketing, social media, content and growth marketing trends and implement relevant strategies.
Key Performance Indicators -
The Marketing Manager will be primarily responsible for improving:
- Qualified Lead Generation
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Lead-to-Sale Conversion Rate
- ROAS
- Marketing-attributed Revenue
- Campaign ROI
- Funnel Conversion Rates
- Brand Reach & Engagement
- Overall Marketing Growth
What We're Looking For -
- 3–6 years of experience in digital marketing / performance marketing / growth marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Understanding of lead generation, sales funnels, retargeting and conversion optimization.
- Strong analytical and data-driven mindset.
- Ability to understand marketing numbers and take decisions based on performance data.
- Strong understanding of customer psychology, campaign strategy and digital marketing.
- Experience working with creative, content and sales teams.
- Strong ownership and execution skills — someone who can think strategically but also get things done independently.
- Experience in EdTech, FinTech, Trading, Finance or other lead-generation businesses will be an advantage.
Ideal Candidate -
We are looking for someone who thinks beyond "running ads."
You should be able to look at the business, identify growth opportunities, build campaigns around them, coordinate execution, analyse the numbers and continuously improve the entire marketing engine.
The goal is simple
Build a scalable marketing system that consistently generates quality leads, customers and revenue for Trendy Traders Academy.
Click on Apply to know more.
