Website:
carboncasuals.com
Job details:
Designation – MARKETING HEAD
Location: Bangalore
Experience: 7–10 Year
Position OverviewWe are looking for an experienced and result-oriented Marketing Head to lead and manage marketing initiatives for our apparel and garment business. The ideal candidate should have strong experience in the apparel, garments, shirts, trousers, and fashion industry, with a proven ability to develop markets, build customer relationships, strengthen brand presence, and generate business opportunities.
Key Responsibilities· Develop and implement marketing strategies to achieve business and revenue objectives.
· Identify new business opportunities across brands, retailers, wholesalers, corporate clients, exporters, and other institutional customers.
· Develop and maintain strong relationships with key customers and business partners.
· Conduct market research to identify customer requirements, market trends, competitor activities, and new opportunities.
· Plan and execute marketing campaigns for apparel and garment products.
· Work closely with the Sales Head to achieve sales and business development targets.
· Support the sales team with product positioning, promotional activities, customer presentations, and marketing materials.
· Develop strategies for increasing brand visibility and market penetration.
· Identify new markets, territories, distributors, dealers, and institutional customers.
· Coordinate with product, merchandising, production, and sales teams to ensure products meet market requirements.
· Monitor competitor pricing, product ranges, promotions, and market activities.
· Prepare regular marketing reports, market analysis, customer feedback, and business development reports for management.
· Participate in trade fairs, exhibitions, customer meetings, market visits, and industry events.
· Lead and guide the marketing team and monitor their performance.
· Manage marketing budgets and ensure effective utilization of marketing expenses.
· Travel regularly for customer meetings, market visits, business development, and promotional activities.
Target Customers· Apparel Brands
· Multi-Brand Outlets (MBOs)
· Retailers
· Wholesalers
· Distributors
· Corporate Clients
· Institutional Buyers
· Exporters
· Large Buying Houses
Required Qualifications· Bachelor’s degree in Marketing, Business Administration, Commerce, Fashion Management, or a related field.
· MBA/PGDM in Marketing or Business Management will be an added advantage.
· 7–10 years of relevant experience, preferably in the apparel, garment, textile, fashion, or FMCG industry.
· Strong knowledge of apparel and garment markets, particularly shirts, trousers, and men’s fashion.
· Proven experience in business development, marketing strategy, customer acquisition, and market expansion.
· Strong leadership, communication, negotiation, and presentation skills.
· Willingness to travel extensively for business requirements.
- Good knowledge of MS Office, Excel, PowerPoint, CRM/ERP systems, and digital marketing tools
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