Website:
edvantaged.com
Job details:
#About the Job
Role/Title: Marketing Manager (Graphic Design & Digital Growth Focus)
Location: Hisar (On-site)
Company: Edvantaged
#About Edvantaged
At Edvantaged, we are redefining how education partnerships are built and delivered across South Asia and other parts of the world. We work as an extension of our institutional partners, taking ownership of their recruitment and market development goals as if they were our own. Through practical, insight-led, and execution-focused solutions, we help institutions build sustainable growth in competitive education markets.
We are a team of self-driven, collaborative, and forward-thinking professionals who believe in doing meaningful work. Edvantaged offers opportunities to learn, contribute, and make an immediate impact.
By joining Edvantaged, you become part of a culture that values learning, ownership, diversity, and teamwork.
#Role Overview
The Marketing Manager will be responsible for driving Edvantaged’s digital presence, brand positioning, and partner engagement, with a strong focus on graphic design and visual storytelling.
This role requires a design-first marketer who can create high-quality visual content while managing digital campaigns, social media strategy, and analytics to achieve institutional goals.
The candidate will work closely with internal teams to strengthen brand visibility, showcase partner institutions effectively, and support market development initiatives.
The ideal candidate is creatively strong, visually driven, analytical, and comfortable owning campaigns end-to-end.
#Key Responsibilities
1.Creative Design & Visual Content (Core Focus)
- Design and create high-quality graphics, presentations, and visual assets aligned with brand and partner institution requirements
- Develop engaging reels, short-form videos, and campaign creatives for digital platforms
- Ensure a design-first approach across all marketing communication
- Maintain consistency in visual identity, layouts, and brand aesthetics across Edvantaged and partner communication
- Use tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Canva for execution
2.Social Media Strategy & Content Management
- Develop and execute a business-focused social media strategy across Instagram, LinkedIn, Facebook, and YouTube
- Create and publish design-led, insight-driven content showcasing:
- Partner institutions
- Market insights
- Industry positioning
- Maintain a consistent content calendar aligned with business and partner objectives
3.Creative Development & Brand Building
- Create and oversee high-quality creatives including graphics, videos, and campaign assets
- Ensure consistent brand tone, messaging, and visual identity across platforms
- Conceptualise and execute campaigns from ideation to launch
4.Analytics, Reporting & Optimisation
- Monitor analytics using tools such as Meta Business Suite, LinkedIn Insights, and Google Analytics
- Track performance across engagement, reach, campaign effectiveness, and lead quality
- Continuously optimise campaigns based on data insights and evolving market trends
5.Community Engagement & Collaboration
- Collaborate closely with internal teams (sales, partnerships, operations) to align marketing efforts with business goals
- Support partner institutions with marketing assets and campaign execution where required
- Stay updated on design trends, digital tools, and platform algorithms relevant to business
#Key Performance Indicators (KPIs)
- Quality and consistency of design-led content and creatives
- Growth in brand visibility and engagement across digital platforms
- Effectiveness of campaigns and marketing initiatives
- Campaign ROI and performance metrics
- Strength and consistency of brand and partner representation
#Qualifications & Skills
- Bachelor’s degree or Diploma in Marketing, Mass Communication, Design, or a related field
- 2-4 years of experience in digital marketing and social media management (education/ed-tech preferred)
- Strong design skills (Canva mandatory; Photoshop/Illustrator/After Effects are a plus)
- Hands-on experience with reels, short-form videos, and trend-based content
- Proficiency with analytics tools and performance dashboards
- Strong copywriting, communication, and storytelling skills
#What We Offer
- Opportunity to lead and scale the digital presence of a growing education brand
- Creative freedom and ownership of marketing initiatives
- Supportive, collaborative, and fast-growing work culture
- Competitive compensation aligned with experience and skill set
#Tools & Platforms: Meta Ads, Google Ads, Canva, Analytics Tools, Social Media Platforms
📩 Interested candidates can apply by filling the google form link shared : https://forms.gle/5G9Uy5gEY7DJAUDd9
Click on Apply to know more.
