T-Hub
Website:
t-hub.co
Job details:
About T-Hub
T-Hub, the world's largest home for startups, is an innovation enabler that works with startups, corporates, governments, investors, and academia to drive innovation and entrepreneurship at scale. T-Hub is building a vibrant ecosystem that empowers entrepreneurs and organisations to innovate, scale, and create meaningful impact.
About the Role
We’re looking for a dynamic Assistant Manager – Marketing to support execution across T-Hub’s multiple verticals. The role sits close to campaign and program marketing — from founder-facing lead generation and executive-education outreach to AI-first brand building — and requires someone comfortable with hands-on content creation, stakeholder management, and structured, KPI-driven reporting.
Key Responsibilities
1. Program & Campaign Marketing
- Execute multi-week outreach campaigns for flagship programs, including executive leadership programs and accelerator cohorts, across LinkedIn, email, landing pages, and other relevant channels, targeting founders, CXOs, and ecosystem partners.
- Support end-to-end campaign execution, including creative calendars, copy, sequencing, and coordination across paid and organic channels.
2. Lead Generation & Outreach
- Generate leads and expand outreach to target audiences and founder communities through targeted campaigns and content.
- Support social media and community growth across T-Hub programs.
3. Multi-Program Content & Social
- Own day-to-day content execution for one or more programs, applying established positioning frameworks and creative systems.
- Draft and publish startup spotlights, founder stories, and thought-leadership content, including short-form video, while maintaining T-Hub’s brand tone and voice across formats.
- Use AI tools to accelerate content drafting, campaign variations, and reporting, while applying sound judgment to refine and finalize outputs.
4. Event & Community Marketing
- Plan and execute demo days, GTM sessions, cohort launches, and other program events end-to-end, including speaker coordination, co-branding, and post-event content capture.
- Support ecosystem pipeline and community-growth initiatives through recurring engagement content and partner amplification.
5. Brand Communications & Compliance
- Draft brand communications across verticals, proactively flagging compliance, co-branding, and sign-off requirements.
- Maintain brand voice and consistency across founder-facing, investor-facing, and government-facing communications.
6. Internal Team & Stakeholder Management
- Work closely with internal teams and cross-functional stakeholders in a fast-paced, fast-growing environment, adapting to shifting priorities, overlapping deadlines, and evolving program needs.
- Proactively coordinate across marketing, program, and leadership stakeholders to keep execution moving with minimal hand-holding.
7. Reporting & Data Rigor
- Track campaign and content performance against KPIs and contribute to quarterly ROI reporting, with clear narratives connecting marketing activity to pipeline outcomes.
- Support OKR-linked reporting cadences expected by senior leadership.
Educational Background
- MBA in Marketing, Communications, or a related field preferred.
Experience & Skills
- 3–5 years of marketing experience, ideally with exposure to B2B/startup ecosystems, ed-tech, executive education, consulting, or B2C brands.
- Proven experience executing multi-channel campaigns across LinkedIn, email, and other relevant channels, particularly for senior and executive audiences.
- Experience with lead generation and audience outreach, including developing and executing plans to reach new founders and target segments.
- Strong copywriting instincts with the ability to write in a short, punchy, non-corporate tone and adapt content to an individual’s authentic voice for personalized communication.
- Strong compliance awareness, with the ability to proactively flag unverified claims, logo usage, and approval requirements.
- Adaptive and resilient in a fast-growing, fast-changing environment, with the ability to manage multiple internal stakeholders simultaneously.
- Hands-on and iterative working style, with comfort in managing fast turnarounds and working through side-by-side content revisions.
- Comfortable with Canva, MS Office Suite, and basic performance dashboards for tracking and reporting.
- Hands-on experience using AI tools in day-to-day marketing work is expected and essential.
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