EaseToLearn
Website:
easetolearn.com
Job details:
Job Description: Performance Marketing Manager – Growth & Learner Acquisition
Company: EaseToLearn
Industry: EdTech / Online Education
Location: Delhi
Experience: 4–5 Years
Employment Type: Full-time
Compensation: Up to ₹13 LPA gross annually, depending on experience and suitability
About EaseToLearn
EaseToLearn operates in the education technology sector, helping learners access educational resources and learning opportunities through digital platforms. We aim to strengthen learner acquisition, improve engagement and drive sustainable business growth through effective digital marketing.
We are looking for a hands-on Performance Marketing Manager who can plan, execute and optimise digital advertising campaigns, generate qualified leads and improve marketing efficiency through data-driven decision-making.
Role Overview
The Performance Marketing Manager will own paid acquisition campaigns and contribute directly to EaseToLearn’s growth objectives. The role requires practical expertise in Google Ads, Meta Ads, campaign budgeting, lead generation, conversion optimisation and marketing analytics.
The ideal candidate should be comfortable executing campaigns independently, analysing performance data, identifying opportunities for improvement and collaborating with sales and other teams to translate marketing expenditure into measurable business outcomes.
This is a hands-on role requiring direct involvement in campaign execution and optimisation, not solely team supervision or marketing coordination.
Key Responsibilities1. Performance Marketing and Paid Acquisition
- Plan, launch and manage paid advertising campaigns across Google Ads, Meta Ads and other relevant digital platforms.
- Develop campaign strategies based on target learner segments, business priorities and acquisition objectives.
- Monitor campaign performance and optimise targeting, bidding, budgets, creatives and landing pages.
- Conduct A/B testing to improve advertising effectiveness and conversion rates.
- Manage advertising expenditure responsibly and identify opportunities to improve acquisition efficiency.
2. Lead Generation and Conversion Optimisation
- Develop strategies to generate relevant, qualified leads for EaseToLearn’s education products and services.
- Monitor cost per lead (CPL), lead quality, conversion rates and customer acquisition cost (CAC), where applicable.
- Work with sales and other relevant teams to understand lead quality and identify conversion gaps.
- Use campaign insights and funnel analysis to improve lead-to-enrolment conversion, where applicable.
- Identify and address underperforming campaigns, audiences and acquisition channels.
3. Marketing Analytics and Reporting
- Track campaign performance using Google Analytics, advertising dashboards and relevant reporting tools.
- Prepare regular reports on advertising expenditure, leads generated, CPL, conversion performance and campaign effectiveness.
- Analyse performance trends and recommend corrective actions based on data.
- Maintain accurate campaign reporting and measurement practices.
- Evaluate experiments and document learnings to improve future campaign performance.
4. Marketing Coordination and Growth Initiatives
- Collaborate with sales, content, design and product teams to align campaigns with business priorities.
- Coordinate with relevant stakeholders on advertising creatives, landing pages and campaign messaging.
- Support SEO, content marketing, email marketing and organic growth initiatives as required.
- Conduct competitor and audience research to identify potential acquisition opportunities.
- Present campaign insights, performance updates and growth recommendations to management.
Required Qualifications and Skills
- Bachelor’s degree in Marketing, Business Administration or a related field. An MBA in Marketing will be preferred.
- 4–5 years of relevant experience in digital marketing, performance marketing or paid acquisition.
- Demonstrable hands-on experience managing Google Ads and Meta Ads campaigns.
- Practical understanding of lead-generation funnels, campaign optimisation and conversion measurement.
- Ability to interpret campaign data and explain measurable outcomes from previously managed campaigns.
- Working knowledge of CPL, CAC, conversion rates, advertising budgets and ROAS.
- Experience with Google Analytics and advertising performance dashboards.
- Strong analytical thinking, communication, problem-solving and execution skills.
Preferred Candidate Profile
- Experience in EdTech, online education, test preparation, e-learning or another lead-generation-driven business.
- Demonstrated ownership of campaigns, from planning and execution to optimisation and reporting.
- Experience managing advertising budgets and improving campaign efficiency.
- Ability to distinguish between lead volume and lead quality.
- A practical, data-driven approach to experimentation and performance improvement.
- Willingness to work hands-on in a growth-oriented environment.
Performance Expectations
Performance will be assessed against agreed objectives aligned with business priorities, available budgets and campaign maturity. These may include:
- Number and quality of qualified leads generated.
- Cost per lead and customer acquisition cost, where measurable.
- Lead-to-enrolment conversion rate, where applicable.
- Advertising efficiency and return on advertising spend.
- Accuracy and timeliness of campaign reporting.
- Execution quality and continuous optimisation.
- Contribution to learner acquisition and overall business growth.
Specific targets will be established after reviewing business objectives, historical performance, available resources and the marketing budget.
Compensation and Employment
Compensation: Up to ₹13 LPA gross annually, depending on relevant experience, demonstrated capability and suitability.
Employment Type: Full-time.
Location: Delhi.
Application Process
Interested candidates should submit their updated CV through the application link below.
Application Form: https://tally.so/r/J9Nv6z
Candidates should be prepared to discuss campaigns they have personally managed, advertising budgets handled, lead-generation strategies, optimisation decisions and measurable results.
Applicants with demonstrable hands-on performance marketing experience are encouraged to apply.
Click on Apply to know more.