E-City Ventures
Website:
ecityventures.in
Job details:
Company Description E-City Ventures is a progressive creator of out-of-home entertainment and lifestyle experiences, developing brands that shape the future of leisure and urban living. The company manages a diverse portfolio across retail real estate, financial services, and proprietary investments, supported by specialized management teams. Its strategic investment arm focuses on emerging industries, particularly high-growth Fintech and Mediatech startups. E-City Ventures is committed to innovation and growth, exemplified by brands such as Fun Republic Mall and The Bungalows in Ahmedabad. Professionals joining the organization can expect a dynamic environment that blends consumer experiences with forward-looking business investments.
Role Description The Marketing Manager is a full-time, on-site role based in Coimbatore, responsible for developing and executing marketing strategies that drive footfall, brand awareness, and revenue for E-City Ventures’ portfolio. This role involves planning and managing integrated campaigns, including digital, social media, events, and local partnerships, tailored to the entertainment and lifestyle segments. The Marketing Manager will analyze market trends, track campaign performance, and prepare regular reports to optimize marketing activities and budgets. Daily responsibilities include coordinating with internal teams and external agencies, overseeing promotional materials, managing brand guidelines, and ensuring consistent messaging across all channels. The role also requires engaging with tenants, partners, and community stakeholders to build strong relationships and deliver impactful on-ground activations and customer experiences.
Qualifications
- Strong expertise in marketing strategy, brand management, and campaign planning, preferably within retail, entertainment, or lifestyle sectors.
- Experience with digital marketing channels, including social media management, content creation, performance tracking, and basic analytics tools.
- Skills in event planning, on-ground activations, and partnership marketing to drive engagement and footfall.
- Ability to conduct market research, analyze consumer behavior, and use data to inform marketing decisions.
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across teams and with external agencies.
- Proficiency in basic marketing software and tools; familiarity with design or creative coordination is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant postgraduate qualifications are a plus.
- Prior experience in a marketing leadership or manager-level role; experience in Coimbatore or similar markets is beneficial.
- Ability to work on-site full time, manage multiple projects, and adapt to a fast-paced, consumer-focused environment.
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