Website:
indirauniversity.edu.in
Job details:
Tee Ess
We Are Hiring
Designation:
Marketing Manager – E-commerce
Educational Qualification:
• Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Marketing, or a related discipline from a recognized university.
• MBA in Marketing, Digital Marketing, E-commerce, or a related field will be preferred.
• Certifications in Google Ads, Meta Ads, Amazon Advertising, Google Analytics, SEO, or Digital Marketing will be an added advantage.
Experience:
• Minimum 6–10 years of experience in E-commerce, Digital Marketing, Marketplace Management, or Performance Marketing.
• Proven experience in managing online marketplaces such as Amazon, Flipkart, Myntra, Nykaa, and other leading e-commerce platforms.
• Hands-on experience in performance marketing, marketplace advertising, SEO, content marketing, CRM, and customer acquisition strategies.
• Experience in planning and executing large-scale promotional campaigns such as Prime Day, Big Billion Days, Great Indian Festival, festive sales, and seasonal promotions.
• Strong analytical experience using Google Analytics, Amazon Brand Analytics, marketplace dashboards, and digital marketing reporting tools.
Role Summary:
The Marketing Manager – E-commerce will be responsible for developing and executing Tee Ess' e-commerce marketing strategy to drive revenue growth, customer acquisition, brand visibility, and profitability across online marketplaces and digital channels. The role involves managing marketplace advertising, digital campaigns, performance marketing, SEO, content strategy, promotional planning, customer retention initiatives, and cross-functional collaboration to maximize online sales, strengthen Tee Ess' digital presence, and deliver an exceptional customer experience.
Roles and Responsibilities:
E-commerce Strategy & Business Growth
• Develop and execute Tee Ess' overall e-commerce marketing strategy aligned with business objectives and revenue targets.
• Drive online sales growth, profitability, and customer acquisition across Tee Ess' marketplace and owned digital channels.
• Identify new growth opportunities through market analysis, customer insights, and emerging digital trends.
• Collaborate with Tee Ess' leadership team to define marketing goals, budgets, and performance metrics.
Marketplace Advertising & Performance Marketing
• Manage advertising campaigns across Tee Ess' online marketplaces, including Amazon Ads, Flipkart Ads, Myntra, Nykaa, and other relevant platforms.
• Optimize campaign performance by improving ROAS, ACOS, TACOS, CTR, conversion rates, and overall advertising efficiency.
• Plan, execute, and optimize Meta (Facebook & Instagram), Google Ads, YouTube, and other digital advertising campaigns to maximize brand visibility and sales.
• Monitor campaign budgets and ensure maximum return on Tee Ess' marketing investments.
Digital Marketing & Organic Growth
• Develop and implement SEO strategies to improve Tee Ess' organic search visibility and website rankings.
• Drive content marketing initiatives across Tee Ess' website, blogs, product pages, and social media platforms.
• Plan and execute influencer marketing campaigns to strengthen Tee Ess' brand awareness and customer engagement.
• Develop social media strategies that enhance audience reach, engagement, and brand loyalty.
Product Listing & Content Optimization
• Collaborate with Tee Ess' design and content teams to create high-converting creatives, A+ Content, Brand Stores, landing pages, and product listings.
• Optimize product titles, descriptions, keywords, images, pricing, promotions, and customer journey to improve conversions across marketplaces.
• Ensure brand consistency across all Tee Ess digital assets, online marketplaces, and customer touchpoints.
Analytics & Performance Reporting
• Analyze campaign performance using Google Analytics, Amazon Brand Analytics, and marketplace dashboards.
• Monitor website traffic, customer behavior, sales trends, and conversion funnels to identify improvement opportunities.
• Prepare weekly and monthly marketing performance reports for Tee Ess' leadership team with actionable insights and recommendations.
• Continuously optimize campaigns based on performance data and business objectives.
Promotional Campaign Management
• Develop Tee Ess' annual promotional calendar aligned with marketplace events, festive campaigns, and product launches.
• Plan and execute campaigns for Prime Day, Big Billion Days, Great Indian Festival, End-of-Season Sales, and other key promotional events.
• Coordinate promotional offers, discounts, bundles, and integrated marketing communications to maximize campaign effectiveness and revenue.
Customer Acquisition & Retention
• Develop customer acquisition, retention, and repeat purchase strategies for Tee Ess.
• Manage CRM initiatives, email marketing campaigns, loyalty programs, and customer engagement activities.
• Improve customer lifetime value through personalized marketing initiatives and retention programs.
Cross-functional Collaboration
• Coordinate with Tee Ess' Sales, Supply Chain, Operations, Inventory, and Customer Support teams to ensure product availability during campaigns.
• Work closely with creative, merchandising, technology, and marketplace teams to ensure seamless campaign execution and website optimization.
• Ensure effective execution of marketing initiatives across all digital channels while maintaining a consistent Tee Ess brand experience.
Market Research & Competitive Analysis
• Monitor competitor activities, pricing strategies, product launches, and industry trends relevant to Tee Ess' business.
• Conduct market research to identify evolving customer preferences, buying behavior, and growth opportunities.
• Recommend innovative marketing initiatives that strengthen Tee Ess' competitive positioning and market share.
Required Skills & Expertise:
• Strong knowledge of e-commerce marketplaces and digital marketing ecosystems.
• Expertise in Amazon Ads, Flipkart Ads, Meta Ads, Google Ads, and performance marketing.
• Proficiency in Google Analytics, Amazon Brand Analytics, SEO tools, and marketing automation platforms.
• Strong understanding of ROAS, ACOS, TACOS, conversion optimization, customer acquisition, and retention strategies.
• Excellent analytical, problem-solving, and data interpretation skills.
• Strong project management, communication, and stakeholder management abilities.
• Ability to manage multiple campaigns simultaneously while meeting Tee Ess' business objectives.
Personal Attributes:
• Strategic thinker with strong commercial acumen.
• Highly analytical and data-driven decision-maker.
• Creative, innovative, and customer-focused mindset.
• Excellent leadership and cross-functional collaboration skills.
• Self-motivated, adaptable, and capable of working in a fast-paced environment while driving Tee Ess' digital growth.
Performance Indicators (KPIs):
• Achievement of Tee Ess' e-commerce revenue and profitability targets.
• Improvement in ROAS, ACOS, TACOS, CTR, and conversion rates.
• Growth in customer acquisition, retention, and repeat purchase rates.
• Increase in marketplace rankings and organic search visibility.
• Successful execution of promotional campaigns and marketing initiatives.
• Accuracy and timeliness of marketing reports and performance insights.
• Improvement in customer engagement, brand awareness, and overall digital performance.
Working Conditions:
• Full-time position based at Tee Ess' corporate office.
• Regular collaboration with Sales, Operations, Creative, Technology, Supply Chain, and Marketplace teams across Tee Ess.
• Extended working hours may be required during major promotional events, festive campaigns, product launches, and high-volume sales periods.
• Occasional travel for vendor meetings, marketplace reviews, industry events, and business development activities as required.
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