Rachana Lifestyle
Website:
rachanalifestyle.com
Job details:
# Job Description – Marketing Analyst
*Position:* Marketing Analyst
*Department:* Marketing
*Industry:* Real Estate
## Role Summary
Responsible for planning, executing, monitoring, and optimizing digital and offline marketing initiatives to generate qualified leads, strengthen brand visibility, and support sales across residential and commercial real estate projects. Coordinate with internal teams and external agencies while managing CRM operations, campaign performance, budgets, and marketing analytics.
## Key Responsibilities
### Digital Marketing
* Plan and monitor lead generation campaigns across Meta, Google, and other digital platforms.
* Coordinate with digital marketing agencies to improve campaign performance and lead quality.
* Analyze campaign metrics including CPL, CTR, CPC, ROAS, conversion rates, and lead quality.
* Optimize budgets and audience targeting based on performance insights.
* Track website performance using Google Analytics, Google Tag Manager, and Search Console.
### Marketing Analytics & Reporting
* Prepare daily, weekly, and monthly marketing performance reports.
* Develop dashboards and reports for management.
* Analyze lead sources, conversion funnels, campaign effectiveness, and sales performance.
* Provide data-driven recommendations for marketing optimization.
### CRM & Lead Management
* Manage the complete lead lifecycle within the CRM.
* Coordinate lead routing, assignment rules, and automation.
* Work with CRM vendors for integrations, workflow improvements, and issue resolution.
* Monitor lead quality, follow-up efficiency, and conversion performance.
* Ensure accurate data management and reporting.
### Marketing Operations
* Coordinate with creative, digital, media, production, and sales teams for campaign execution.
* Manage campaign timelines and ensure timely delivery of marketing assets.
* Support project launches and promotional activities.
### Offline Marketing
* Plan and coordinate ATL and BTL marketing activities.
* Manage branding activities including hoardings, exhibitions, site branding, brochures, and events.
* Coordinate vendor deliverables and ensure execution quality.
### Budget Management
* Prepare annual, quarterly, and campaign-wise marketing budgets.
* Track marketing expenses and budget utilization.
* Process marketing payment requests and coordinate approvals.
* Monitor vendor invoices and campaign costs.
### Vendor & Agency Management
* Coordinate with digital marketing agencies, creative agencies, production houses, CRM providers, and technology vendors.
* Track project deliverables and maintain communication with stakeholders.
* Ensure quality and timely execution of marketing initiatives.
### Website & Technology
* Coordinate website updates including landing pages, forms, and project information.
* Manage lead form integrations with CRM.
* Monitor tracking implementation and marketing technology performance.
* Support implementation of marketing automation and reporting tools.
### Brand & Content Support
* Coordinate creative requirements for digital and offline campaigns.
* Review marketing collateral for consistency with brand guidelines.
* Assist in content planning for social media, website, and promotional campaigns.
## Key Skills
* Marketing Analytics
* Digital Marketing
* Meta Ads
* Google Ads
* Google Analytics (GA4)
* Google Tag Manager
* Google Search Console
* CRM Management
* Lead Management
* Campaign Planning
* Budget Management
* Vendor Management
* Marketing Reporting
* Dashboard Creation
* Excel & Data Analysis
* Marketing Automation
* Project Coordination
* ATL & BTL Marketing
* Brand Management
* Cross-functional Collaboration
## Key Performance Indicators (KPIs)
* Marketing Qualified Leads (MQLs)
* Cost Per Lead (CPL)
* Lead-to-Site Visit Conversion
* Campaign ROI and ROAS
* Lead Quality Score
* CRM Data Accuracy
* Campaign Execution Timeliness
* Budget Adherence
* Marketing Report Accuracy
* Vendor Performance
- * Website Lead Conversion Rate
Click on Apply to know more.