NRB Industrial Bearings Limited
Website:
nrbindustrialbearings.com
Job details:
Position Title :- Marketing Executive
Location:- Mumbai
Employment Type :- Full-Time
REQUIREMENTS
Experience
1 year and above
Qualification
• Bachelor's degree (Any Stream)
JOB OVERVIEW
The Marketing Executive will be responsible for driving lead generation, managing customer relationships, executing marketing campaigns, and supporting business development initiatives. This role involves managing multiple online portals, coordinating marketing activities, and maintaining a robust customer database while ensuring timely follow-ups and efficient CRM management.
KEY RESPONSIBILITIES & KPIs
Lead Generation: Generate and qualify leads through IndiaMART, GEM Portal, databases, digital channels, and other relevant platforms.
KPI: 20+ qualified leads per month.
Lead Management: Monitor incoming leads, ensure timely processing, and allocate qualified leads to the respective Territory Managers through Zoho CRM.
KPI: 100% same-day lead processing and allocation within 4 working hours.
Lead Follow-up: Track allocated leads and coordinate with the sales team to ensure timely follow-ups and conversions.
KPI: 100% lead tracking and follow-up.
Outbound Calling: Connect with existing customers, prospects, dealers, and distributors to generate business opportunities.
KPI: 40–50 calls per day.
Customer Reactivation: Engage with inactive and old customers from the existing database to identify new business opportunities.
KPI: 100+ customer contacts per month.
Email Marketing: Plan and execute email campaigns for customers, prospects, dealers, and distributors.
KPI: 2–4 campaigns per month.
CRM Management: Maintain accurate records of leads, customer interactions, activities, and follow-ups in Zoho CRM.
KPI: Minimum 98% data accuracy.
Social Media Marketing: Create and coordinate marketing content for social media platforms to enhance brand visibility and engagement.
KPI: 8–12 posts per month.
Digital Marketing & Meta Ads: Support the execution, monitoring, and coordination of Meta Ads and other digital marketing initiatives as per campaign requirements.
Marketing Materials: Coordinate the dispatch of catalogues, brochures, samples, posters, and other marketing materials.
KPI: Completion within 1 working day.
Campaign & Event Support: Support product launches, exhibitions, dealer activities, marketing campaigns, and other promotional initiatives.
KPI: Minimum 95% activities completed on time.
Database Development: Build and regularly update databases of customers, dealers, distributors, prospects, and other business contacts.
MIS & Reporting: Prepare and maintain regular reports related to lead generation, calling, email campaigns, social media activities, and marketing performance.
Cross-functional Coordination: Coordinate effectively with Sales, Product, Administration, Finance, and external vendors to ensure smooth execution of marketing activities.
REQUIRED SKILLS & COMPETENCIES
• Proficiency with Zoho CRM
• Strong communication and interpersonal skills
• Ability to meet and exceed targets
• Digital marketing knowledge (Email, Social Media, Meta Ads)
• Database management and data entry accuracy
• Time management and organizational skills
• Problem-solving and customer-focused mindset
• Basic knowledge of B2B and B2C sales process
Click on Apply to know more.
