Website:
bluspring.com
Job details:
Company Description Bluspring is a tech-enabled, compliant-first integrated infrastructure services enterprise with national scale across India. The organization delivers solutions in facility management, food and hospitality, security, engineering asset management, telecom networks, and talent and recruitment through leading brands such as Terrier, Hofincons, Vedang, and foundit. With a workforce of over 90,000 people across 28 states, Bluspring supports more than 1,000 customers nationwide. Team members join a people-powered company that values operational excellence, customer service, and growth opportunities in diverse sectors. The environment is dynamic, collaborative, and focused on building sustainable, future-ready infrastructure services.
Role Description This is a full-time, on-site Brand and Retail Marketing Specialist role based in Bangalore The specialist will develop and execute brand and retail marketing plans, ensuring consistent brand positioning across store formats, promotional campaigns, and customer touchpoints.
Day-to-day responsibilities include planning and implementing in-store promotions, coordinating retail communication materials, monitoring brand performance at outlets, and working closely with sales teams to drive footfall and conversion. T
he role involves analyzing market and consumer insights, managing local marketing activations, and collaborating with cross-functional teams to maintain brand standards.
The specialist will also track campaign effectiveness, prepare performance reports, and recommend data-driven improvements to retail marketing strategies.
Qualifications
- Candidates should possess strong Brand Strategy and Brand Management skills to plan, position, and grow brands in retail environments.
- Candidates should possess solid Branding and Communication skills to create clear, consistent, and engaging messages across all customer touchpoints.
- Candidates should possess Sales-related skills to collaborate with commercial teams, understand retail performance drivers, and support revenue growth.
- Experience in retail marketing, trade marketing, or FMCG/consumer brands is beneficial.
- Ability to analyze market data, consumer behavior, and campaign performance metrics.
- Proficiency in using presentation and reporting tools (e.g., MS PowerPoint, Excel) for marketing plans and dashboards.
- Strong stakeholder management skills and ability to coordinate with store operations, sales, and external agencies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced specialization in brand or retail marketing is an advantage.
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