Website:
venusinfra.in
Job details:
MARKETING COORDINATOR – INTEGRATED MARKETING & CAMPAIGNS
Position: Marketing Coordinator
Industry: Real Estate / Luxury Real Estate
Location: Venus Group of Companies – Head Office, Ahmedabad, Gujarat
Experience: 2–6 Years
Reporting To: Head – Marketing / Marketing Manager
ROLE OVERVIEW
We are looking for a dynamic and execution-focused Marketing Coordinator to support the delivery of integrated marketing initiatives across the Group's real estate portfolio.
The role will be responsible for coordinating 360° marketing campaigns, digital and offline activations, content, events, agency and vendor deliverables, and marketing analytics. The ideal candidate will bring strong project coordination skills, commercial awareness, attention to detail, and an understanding of the real estate customer journey.
The role requires an individual who can move seamlessly between strategy and execution, ensuring that every campaign is delivered on time, on brand, and with measurable business impact.
KEY RESPONSIBILITIES
01 | Integrated Campaign Management
- Coordinate and execute integrated marketing campaigns across digital, social, print, outdoor, events and other relevant channels.
- Translate campaign objectives into clear execution plans, timelines, deliverables and KPIs.
- Coordinate campaign launches, creative requirements, media plans and communication assets.
- Monitor campaign progress and ensure timely closure of all deliverables.
- Track campaign performance and identify opportunities for optimization.
- Maintain campaign budgets, trackers and documentation.
02 | Digital & Performance Marketing
- Coordinate digital marketing initiatives across social media, search, email, performance marketing and other relevant platforms.
- Support SEO/SEM initiatives in coordination with internal teams and agencies.
- Coordinate social media calendars, content publishing and campaign communication.
- Monitor digital metrics including reach, engagement, CPL, conversions and campaign ROI.
- Work with agencies to improve campaign performance based on data and market response.
03 | Real Estate Marketing & Project Branding
- Support marketing initiatives for residential, commercial and mixed-use real estate projects.
- Understand project positioning, target audiences, USPs and customer segments.
- Coordinate project-specific marketing collaterals including brochures, presentations, digital creatives, campaign assets and sales communication.
- Ensure consistency of project messaging across all customer touchpoints.
- Coordinate with Sales, CRM, Design, Business Development and other stakeholders for aligned project communication.
04 | Brand & Content Management
- Support the development and execution of brand communication across Group and project-level initiatives.
- Coordinate content calendars across digital and offline channels.
- Work closely with designers, agencies, photographers, videographers and content partners.
- Review marketing materials for accuracy, consistency and adherence to brand guidelines.
- Support the development of compelling content for campaigns, projects, events and corporate communication.
05 | Market Research & Marketing Intelligence
- Conduct market and competitor research to identify emerging trends, customer preferences and market opportunities.
- Track competitor campaigns, project launches, pricing communication, positioning and promotional activities.
- Consolidate market intelligence into actionable marketing insights.
- Support periodic analysis of campaign effectiveness and customer response.
06 | Events & Brand Activations
- Coordinate end-to-end execution of marketing events, launches, exhibitions, customer meets and brand activations.
- Manage event timelines, vendors, agencies, collateral, branding and on-ground requirements.
- Coordinate pre-event, event-day and post-event marketing activities.
- Track participation, engagement and post-event outcomes.
- Ensure brand presentation and customer experience remain consistent with the Group's positioning.
07 | Vendor & Agency Management
- Coordinate with advertising agencies, digital agencies, creative partners, media agencies, printers, event agencies and other marketing vendors.
- Obtain quotations, compare commercial proposals and support cost-effective vendor selection.
- Ensure vendors deliver agreed scope, quality and timelines.
- Maintain strong professional relationships while ensuring accountability and timely closure.
- Maintain an updated tracker of agency briefs, deliverables, approvals and pending actions.
08 | Reporting, Analytics & MIS
- Prepare periodic marketing MIS covering campaign performance, spend, engagement and ROI.
- Maintain campaign trackers, marketing calendars and project-wise activity reports.
- Consolidate data from agencies and internal stakeholders for management reporting.
- Use marketing analytics to identify performance gaps and improvement opportunities.
- Ensure timely and accurate reporting to the Marketing leadership team.
09 | Cross-Functional Coordination
- Work closely with Sales, CRM, Design, Business Development, Project, Finance and other internal teams to ensure seamless marketing execution.
- Coordinate approvals and ensure timely movement of campaigns from brief to execution.
- Maintain strong follow-up discipline across multiple concurrent projects.
- Ensure all commitments, deadlines and action points are tracked to closure.
KEY DELIVERABLES / KPIs
- Timely execution of integrated marketing campaigns.
- Campaign performance and engagement outcomes.
- Digital engagement and acquisition metrics.
- Marketing cost and budget adherence.
- Vendor / agency turnaround and delivery efficiency.
- Quality and consistency of brand communication.
- Event execution and post-event outcomes.
- Accuracy and timeliness of marketing MIS.
- Closure of marketing deliverables within agreed timelines.
CANDIDATE PROFILE
The ideal candidate should demonstrate:
- 2–6 years of relevant marketing experience, preferably within real estate, luxury real estate, hospitality, retail, infrastructure or premium consumer brands.
- Hands-on experience in campaign management and integrated marketing execution.
- Strong understanding of both digital and traditional marketing channels.
- Exposure to real estate project marketing, branding or campaign execution will be an advantage.
- Strong analytical and reporting capabilities.
- Excellent coordination, communication and stakeholder-management skills.
- Strong vendor and agency management capabilities.
- Ability to manage multiple campaigns and priorities simultaneously.
- Strong follow-up, ownership and execution discipline.
- High attention to detail with a strong understanding of brand consistency.
- Working knowledge of marketing analytics and reporting tools.
EDUCATION
- Bachelor's Degree in Marketing, Business Administration, Communications, Advertising or a related discipline.
- MBA / PGDM in Marketing will be an added advantage.
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