Website:
westlakebrands.com
Job details:
Company
Westlake Brands is a modern house of consumer brands that blends craftsmanship, technology, and cultural relevance across the travel, lifestyle, and wellness categories. We're in our early days, but we're focused on building and scaling design-led products that pair timeless aesthetics with sustainable materials and elevated everyday experiences. Operating with the rigor of a global enterprise and the creativity of a design studio, we deliver quality without compromise. We invest in data- and AI-powered product innovation, exceptional customer experience, ethical sourcing, and meaningful brand storytelling—shaping accessible, intentional modern luxury built for long-term impact.
About the Role
We're looking for a hands-on, technically fluent Manager – Web Technologies to own the platform, performance, and marketing technology stack behind our digital storefront. This is a builder-meets-leader role: you'll manage our Shopify (Plus) ecosystem end-to-end, integrate and optimize our marketing technology tools, and partner closely with Marketing, Design, Product, and external agencies to ship a fast, reliable, conversion-focused web experience.
You should be equally comfortable reviewing Liquid code and a data layer as you are prioritizing a roadmap and mentoring a team. If you love the intersection of engineering, marketing, and revenue, this is for you.
What You'll Do
Shopify Platform Ownership
- Own the day-to-day tasks, roadmap, and health of our Shopify Plus storefront(s), including theme architecture, customizations, and app ecosystem.
- Lead theme, UI/UX development, and maintenance using Liquid, HTML, CSS, and JavaScript, with a strong eye for performance and Core Web Vitals.
- Manage Shopify checkout extensibility, Shopify Functions, and Scripts （or successors） to support promotions, bundling, and custom checkout logic.
- Evaluate, implement, and develop third-party apps and integrations (ERP, OMS, PIM, subscriptions, reviews, loyalty, shipping/tax).
- Explore and support headless/composable initiatives (Hydrogen, Oxygen, or custom front ends) where they add value.
- Establish and enforce version control, staging/QA workflows, and deployment best practices.
Marketing Technology Stack
- Own the martech ecosystem and its integration with the web platform — email/SMS (e.g., Klaviyo, Braze), CRM, CDP, and marketing automation.
- Manage analytics and tag governance: GA4, Google Tag Manager, server-side tagging, and a clean, well-documented data layer.
- Support conversion tracking, attribution, and pixel/consent management across ad platforms (Meta, Google, TikTok, etc.).
- Partner with marketing on CRO: A/B and multivariate testing, personalization, and landing page optimization.
- Ensure privacy compliance (consent management, GDPR/CCPA) across tracking and data collection.
Leadership & Collaboration
- Translate marketing and business goals into technical requirements, scope, and timelines.
- Partner cross-functionally with Marketing, Design, Merchandising, Product, and IT to prioritize and deliver a shared roadmap.
- Set and monitor KPIs for site performance, uptime, page speed, and conversion.
- Stay ahead of the Shopify and martech landscape and recommend improvements.
What You'll Bring
Required
- Bachelor's degree (or equivalent) with a minimum of 5 years of relevant experience in web development / eCommerce technology, including 1–3 years in a lead or management capacity.
- Referenceable experience developing and supporting production storefronts for global brands with high transaction volumes — you can point to live, high-traffic sites you've built and kept running in production.
- Proven ability to manage multiple storefronts simultaneously across regions, brands, or markets.
- Comfortable working across global time zones and collaborating with distributed teams, agencies, and stakeholders.
- Deep, hands-on development experience with Shopify / Shopify Plus, including Liquid theme development and the app ecosystem.
- Strong front-end fundamentals: HTML, CSS, JavaScript; familiarity with modern JS frameworks a plus.
- Proven experience with marketing technology tools — email/SMS platforms (e.g., Klaviyo), GA4, Google Tag Manager, and tag/data-layer management.
- Solid understanding of conversion tracking, attribution, and pixel implementation across major ad platforms.
- Experience with A/B testing and CRO tools and methodologies.
- Strong project management skills and the ability to juggle multiple priorities and stakeholders.
- SEO/AEO/GEO/AIO technical fundamentals (structured data, site architecture, performance).
- Excellent communication skills — able to translate between technical and non-technical audiences.
Nice to Have
- Experience with headless/composable commerce (Hydrogen, Oxygen, or a custom stack).
- Familiarity with CDPs and marketing automation platforms.
- Experience with server-side tagging and consent management platforms.
- Working knowledge of REST/GraphQL APIs and integrating Shopify with ERP/OMS/PIM systems.
- Experience managing agencies, contractors, or a small internal team.
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