Manager - Social Media Content
CeeQ
- Location
- Bengaluru, Karnataka, India
- Job type
- Full-time
Required skills
- digital marketing
- project management
About the role
CeeQ
Website:
ceeq.in
Job details:
We seek a Manager - Content Strategy for a personal care D2C brand in Bengaluru.
Job Responsibilities
- Develop and own the brand’s overall social media strategy, aligning channel goals with broader brand and business priorities.
- Define the audience, role, content pillars, creative direction and platform strategy across social channels.
- Build and manage quarterly and monthly content plans covering brand building, launches, cultural moments, community engagement and business priorities.
- Own the social media calendar, ensuring timely planning, approvals, execution and publishing.
- Develop original social-first concepts, campaigns, recurring content properties and formats that strengthen the brand’s distinctive presence.
- Translate cultural trends, consumer behaviour and everyday experiences into relevant creative ideas across Reels, carousels, stories, statics and emerging formats.
- Write and edit hooks, captions, scripts, campaign lines, carousel copy, story sequences and creator briefs while maintaining a consistent brand voice.
- Make complex or sensitive topics around periods, bodies and women’s health accessible, engaging and culturally relevant.
- Balance brand storytelling, entertainment, education and product communication to keep content engaging rather than overly promotional.
- Take ideas from concept to publication, creating briefs and guiding designers, editors, photographers, creators and production partners through execution.
- Manage social shoots and content production where required, including scripting, shot planning and creative direction.
- Identify and manage relevant creators and collaborators, including concepts, briefs, content reviews, deliverables and long-term partnerships.
- Stay ahead of platform changes, audience behaviour, trends and cultural opportunities, identifying those relevant to the brand.
- Track channel and content performance across reach, engagement, watch time, retention, shares, saves, follower growth and other relevant KPIs.
- Turn performance data into actionable insights, structured experiments and recommendations to continuously improve content, creative strategy and channel growth.
Job Requirements
- 4 to 8 years of experience in social media, content, digital marketing or brand communications.
- Experience leading social media for a consumer-facing brand, D2C business, creative agency or culturally relevant digital platform.
- Demonstrated ownership of both social media strategy and day-to-day execution.
- Strong conceptual and creative thinking with a portfolio of original social ideas and campaigns.
- Excellent writing and editing skills across short-form copy, scripts, captions and campaign communication.
- Strong understanding of platform behaviour, social formats, creator culture and digital trends.
- Ability to interpret performance data and translate insights into creative and strategic actions.
- Experience managing creators, agencies, freelancers and production partners.
- Strong project management skills with the ability to manage multiple workstreams and stakeholders simultaneously.
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