Carlsberg Group
Website:
carlsberggroup.com
Job details:
About the Role
Design, implement and execute Media and PR strategy for CIL. You will be responsible for bringing together multiple teams and agencies to deliver the optimum and most effective Media and PR Plans.
Responsibilities
MEDIA and Ecommerce/O2O
- Media Planning, Strategizing and Buying with agency
- Collaborate with media agency to create AOP’s as per business needs.
- Execution & on-going optimization with agency
- Billing & Payments
- WIP check-ins with agencies and brand teams
- Manage media briefings with internal and external stakeholders
- Set up, monitor, and report on traditional and digital brand lift studies
- Manage quarterly media reviews with the agency.
- Influencer plans and execution with Media agency.
- Drive new media options like AI.
- Strategize O2O (Offline to Online) Model for markets which are permitted to sell beer online.
- Ensure complete execution of all the campaigns with defined KPI’s and objectives.
- Media Innovation: to drive better targeting, new serving/ tracking/ optimization tech to enhance media quality without compromising on reach, explore new MarTech to enhance consumer/shopper interaction
BRAND SUPPORT
- Partner with brands on media, digital, PR and Ecommerce strategy and execution, inclusive of traditional media, digital media, content, data, and analytics.
- Media and digital reviews and forward planning sessions with agencies
- Support ongoing platform upgrade initiatives and share best practices.
- All-round social solution to support brand team and manage social media
- Social KOL Plan & Buys focused on right PR platforms
- Share wins, learnings, case studies, etc. with the wider commercial team
Commercial Performance reviews
- Work with Media leads for unified media and ad tracking methodologies.
- Develop with iProspect media and H&K (PR Agency) competitive spend calculation, landscape and tracking methodology for data backed reviews (Including digital)
- Work with Insights to deep dive on relevant media (incl digital) topics, e.g. competitive assessments, online video performance, etc. for ongoing performance reviews
BRAND PR AND REAL-TIME CONVERSATION MONITORING
- Develop and effectively drive PR programs, create, develop themes to drive engagement.
- Alert brands and creative agencies on any influential brand mentions worth responding to
- Manage response (or lack thereof) to any crises (with corporate affairs)
Qualifications
- Ideal: PDGBM/MBA majoring in marketing
Required Skills
- Strong working knowledge of analytical and presentation tools, media, PR and digital management and programmatic platforms
- 7-10 years’ experience on agency and client side, with a strong knowledge of media industry, landscape and platforms, hands-on experience of planning, buying, and optimizing, with a focus on impact platforms in an FMCG environment
- Demonstrated experience in building & managing ad campaigns across traditional and digital media.
- Complete understanding of all media platforms and dashboard operations.
- In-depth understanding of media formats, analytics tools, and audience targeting approaches.
- Experience of working with cross-functional teams and influencing skills.
- Well organized with proficient time management skills and ability to prioritize and multitask with shifting priorities in a fast-paced environment.
- Proactive approach and attention to detail is a must.
- Ability to build strong and effective relationships with internal and external business partners.
Preferred Skills
- Deep understanding of media dynamics and this is where it becomes strategic like channel dynamics.
Pay range and compensation package
Details regarding pay range or salary or compensation will be provided during the interview process.
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