House of Hiranandani
Website:
houseofhiranandani.com
Job details:
Job Description — Manager, Digital Marketing (Performance)
Location: Mumbai
Experience: 8+ years
Industry Preference: Real Estate
Key Responsibilities
- Performance Marketing Strategy
- Develop and execute performance marketing strategies aligned with project-wise business and sales objectives.
- Plan digital media across Google, Meta, LinkedIn, YouTube and other relevant platforms.
- Build campaign strategies across the funnel — Demand Creation → Demand Capture → Lead Nurturing → Conversion.
- Define channel mix, budgets, audience strategy, campaign objectives and KPIs.
- Lead Generation & Quality
- Drive high-quality leads while balancing CPL, lead quality, site visits and booking outcomes.
- Work closely with Presales/Sales teams to understand lead quality and conversion gaps.
- Analyse & own the complete funnel from lead → contacted → qualified → site visit → booking and identify optimisation opportunities.
- Develop strategies for remarketing, database reactivation and existing lead nurturing.
- Campaign Management & Optimisation
- Own end-to-end campaign execution — audience planning, campaign setup, creatives, landing pages, tracking and optimisation.
- Continuously optimize campaigns based on CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics.
- Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures.
- Identify performance trends and proactively recommend course corrections.
- Analytics & Reporting
- Analyse campaign and funnel performance using GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards.
- Build actionable performance reports rather than purely descriptive reports.
- Identify channel, audience, geography, creative and keyword-level insights.
- Establish attribution frameworks to understand assisted conversions and the contribution of different digital touchpoints.
- Present performance insights and recommendations to senior management.
- Technology & AI
- Work with technology teams to improve integrations between media platforms, CRM, analytics and presales systems.
- Stay updated on emerging ad-tech, AI and marketing technology developments.
- Agency & Stakeholder Management
- Manage performance marketing agencies and ensure delivery against agreed KPIs.
- Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens.
- Work closely with Brand, Creative, Presales, Sales, Technology and Business teams.
- Ensure timely execution of campaigns across multiple projects and markets.
Desired Skill Set
- Strong hands-on experience in Google Ads and Meta Ads; LinkedIn/YouTube experience preferred.
- Strong understanding of full-funnel performance marketing.
- Experience handling significant digital media budgets.
- Good understanding of GA4, CRM, attribution and marketing analytics.
- Ability to translate data into business insights and actions.
- Strong interest in AI, automation and emerging digital technologies.
Click on Apply to know more.
