Website:
katapult-hr.com
Job details:
Event Marketing Lead
Full Time, In-Office Role Mumbai
Experience: 8-10 years
Immediate Joiners Preferred
Company: A Leading AI-Native Live Entertainment Discovery & Ticketing Platform. We're building India's discovery-first way to find and book live experiences, music, comedy, sports, festivals and everything in between. Instead of another checkout-flow ticketing app, we use AI to learn what people actually love and surface shows worth their time across the country, treating the ticket as the start of a relationship, not the end of a transaction.
We're early, well-funded and moving fast, with backing from some of India's most recognisable entrepreneurs and artists. The team is built by people who've spent years inside live entertainment and never said no to a good show, and we're now scaling that instinct into a product and a business.
Role Overview
We're looking for an Events Marketing Lead to own marketing strategy and execution across every event and market we operate in. This is a strategic and hands-on role at once: you'll set the direction for events marketing, sit across product, finance and events in your day-to-day, and make real-time calls on live campaigns while building the team that will eventually run this without you in the room. You'll report into the Head of Marketing.
Why This Role Matters
Every event we market and every market we launch runs through this role. Get the strategy and execution right and it shows up directly in GMV, CAC and repeat purchase, the numbers the business is built on. This isn't a support function sitting next to the business, it's one of the levers driving it.
Key Responsibilities
Strategic Planning & Execution
- Consolidate performance across all marketing functions
- Set events marketing strategy with the team across all events
- Analyze what's working and what's not, and recommend adjustments
- Lead marketing for new market launches, coordinating across functions
- Own strategy for major event campaigns
Day-to-Day Execution
- Review performance dashboards: spend, ROAS, CAC, tickets sold
- Make real-time calls, pause underperforming campaigns, scale winners
- Monitor major events and campaigns as they run
Cross-Functional Coordination
- With Product: represent marketing in product planning, ensure new features are marketed properly, feed customer insights into the roadmap
- With Finance: manage the marketing budget, forecast spend and ROI, track and report marketing efficiency
- With Events: coordinate on event launches, build strategy across each event with the team, work towards GMV targets, partner with organizers on joint marketing
Team Leadership, Sync & Development
- Build and manage pipelines and partnerships
- Hire for the team
- Run performance reviews and promotions
- Resolve team conflict
- Facilitate cross-team collaboration
Optimization & Problem-Solving
- Fix what's broken, optimize what's working across the function
What Success Looks Like
Monthly
- GMV target, new customer acquisition (paid, organic, referral combined), repeat purchase rate
- Blended CAC and blended ROAS across all channels, marketing spend vs budget
- Brand awareness (quarterly), NPS score, share of voice vs competitors
Weekly
- Revenue and spend tracking, channel performance (Meta, Google, etc.), campaign launch velocity, website/app traffic and conversion
- Team capacity utilization, campaign approval cycle time, cross-functional delivery, team engagement
What We're Looking For
- 8-10 years in marketing, including 3-4 years at senior/manager level
- At least 2 years managing managers
- Experience at high-growth startups or scale-ups
- Strong track record in performance marketing and growth
- Experience in brand building and positioning
- Experience in event marketing and launches
- Proven team building and leadership experience
Bonus Points If You Have
- Working knowledge of content and creative strategy, social media and community, or marketing operations and analytics
- Entertainment, events industry or D2C background
- Understanding of AI or marketing automation
- Multi-city or regional marketing experience
Soft Skills
- Translates high-level strategy into executable plans while managing the details
- Makes data-driven decisions quickly
- Coaches and develops mid-level talent
- Manages cross-functional relationships and drives accountability without micromanaging
- Builds high-performing teams
- Manages complex budgets, runs efficient processes, prioritizes ruthlessly
- Presents clearly to leadership, influences without authority, writes crisp strategy docs, runs effective meetings
Skills: campaigns,marketing,launches,strategy,entertainment,events
Click on Apply to know more.
