AIM
Website:
analyticsindiamag.com
Job details:
Role Summary:
Own the subscriber base and circulation revenue across both print and digital editions. This is a target-carrying role: you grow paid subscriptions, retain existing subscribers, and expand print reach by placing the magazine at high-footfall stands, retail outlets, and partner locations. You sit at the intersection of sales, distribution logistics, and audience data.
Key Responsibilities:
Digital Subscriptions:
- Drive paid digital subscription growth across web and app, including individual and corporate/institutional plans.
- Build and run acquisition funnels: landing pages, paywall offers, trial-to-paid conversion, and renewal flows.
- Reduce churn through lifecycle campaigns, win-back offers, and pricing/bundling experiments.
- Manage subscription platform and payment gateway operations, including auto-renewals and failed-payment recovery.
Print Subscriptions:
- Grow direct print subscriptions across individual, gift, and bulk/corporate orders.
- Manage the full subscriber cycle: order capture, fulfilment coordination, address data accuracy, and renewals.
- Coordinate with the print and dispatch teams to ensure on-time delivery and resolve delivery complaints.
Circulation & Distribution to Stands:
- Expand physical reach by placing print copies at newsstands, bookstores, airports, cafes, co-working spaces, and event venues.
- Build and manage relationships with distributors, vendors, and retail partners; negotiate placement, margins, and sale-or-return terms.
- Plan copy allocation per outlet, track sell-through, and adjust print run and distribution mix based on what each location actually sells.
- Handle returns reconciliation, stand-level reporting, and route/territory planning to keep distribution cost-efficient.
Sales Targets & Revenue:
- Carry and deliver monthly and quarterly targets for subscriber count and circulation revenue across both formats.
- Forecast subscription and newsstand revenue; report performance against target with clear variance analysis.
- Identify and close institutional and bulk deals (corporates, libraries, universities, event partners).
Data & Reporting:
- Maintain a single source of truth for subscriber and circulation data; track acquisition cost, retention, LTV, and sell-through by channel and outlet.
- Report weekly on pipeline, conversions, renewals, and stand performance to leadership.
What Success Looks Like (KPIs):
- Subscriber growth — net new paid subscribers (print + digital) against target.
- Circulation revenue — total subscription and newsstand revenue vs. target.
- Retention — renewal and churn rates across both formats.
- Distribution reach — number of active stands/outlets and average sell-through per outlet.
- Efficiency — subscriber acquisition cost and returns rate kept within agreed limits.
Requirements:
- 7+ years in subscriptions, circulation, distribution, or sales — ideally in media, publishing, or a subscription-led business.
- Proven record of carrying and hitting sales/revenue targets.
- Hands-on experience with distribution logistics and managing vendor or retail partner networks.
- Comfortable with subscription tools, payment gateways, and basic data analysis in spreadsheets.
- Strong negotiation skills and willingness to travel for retail and event distribution.
Good to Have:
- Experience with paywall, CRM, and email/marketing automation platforms.
- Existing relationships with magazine distributors or retail chains.
- Understanding of the enterprise and tech audience.
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