VAMA App
Website:
vama.app
Job details:
Customer Lifecycle & LTV Manager
Company: VAMA.app (Virtual Astrology & Mandir App)
About VAMA.app
VAMA is a fast-growing digital spiritual platform bringing online pujas, virtual mandir services, astro consultations, and spiritual e-commerce (puja kits, gemstones, rudraksha, and sacred items) to millions of users worldwide. We blend tradition with modern digital experiences to create deeply engaging journey touchpoints for our community.
Role Summary
We are looking for a data-driven Customer Lifecycle & LTV Manager with strong D2C e-commerce experience to drive user retention, repeat purchases, and customer lifetime value (LTV). In this role, you will own the end-to-end retention funnelarchitecting automated lifecycle campaigns, loyalty initiatives, and cross-sell/up-sell strategies across our e-commerce offerings and digital spiritual services.
Key Responsibilities
- LTV & Retention Strategy: Build and execute customer retention frameworks to increase 30/60/90-day repeat purchase rates, order frequency, and Average Order Value (AOV) across D2C product lines.
- Lifecycle Automation & CRM: Design, implement, and optimize multi-channel user journeys (Email, Push Notifications, WhatsApp, SMS) using tools like WebEngage, MoEngage, or Clevertap.
- Customer Segmentation: Analyze user behavior, purchase history, and engagement triggers to create RFM (Recency, Frequency, Monetary) segments for hyper-personalized marketing.
- Cross-Selling & Service Bundling: Develop cross-retention loops connecting app services (astrology, virtual pujas) with D2C physical products (remedial items, samagri kits, gemstones).
- Churn Reduction: Identify churn triggers across different user cohorts and execute proactive win-back and re-engagement campaigns.
- Loyalty & VIP Programs: Conceptualize and manage customer loyalty programs, subscription models, and repeat-buyer incentives to cultivate high-value brand advocates.
- Data Analysis & Reporting: Track, analyze, and present weekly/monthly retention metrics, cohort retention curves, channel performance, and incremental LTV impact to leadership.
Requirements & Qualifications
- Experience: 2 to 5 years in Lifecycle Marketing, CRM, or Retention Roles within a high-growth D2C E-commerce brand or consumer tech app with a physical product arm.
- CRM Mastery: Hands-on experience with retention/CRM platforms (CleverTap, MoEngage, WebEngage, Klaviyo, or similar) and messaging channels (WhatsApp Business APIs, Push, SMS, Email).
- Analytical Mindset: Proficiency in Excel/Google Sheets and product analytics tools (Mixpanel, Google Analytics 4, Amplitude). Strong grasp of retention metrics (Cohort Analysis, CAC:LTV, Churn Rate, Repeat Rate).
- D2C Acumen: Deep understanding of D2C purchase cycles, unboxing journeys, product packaging triggers, and post-purchase customer satisfaction.
- Cross-Functional Skills: Ability to collaborate effectively with performance marketing, supply chain/operations, UI/UX, and creative teams to align promotional calendars.
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