Let's Build Brands
Website:
letsbuildbrands.com
Job details:
Company Description LET’S BUILD BRANDS is a media and advertising consultancy that designs tailored marketing and media strategies to help clients reach and influence their target audiences effectively. The team brings together experienced professionals from media, advertising, and marketing who focus on building strong, long-term client relationships. The company works closely with new and emerging businesses, using a consultative approach to understand their products, audiences, and campaign objectives before proposing customized solutions. LET’S BUILD BRANDS provides cost-effective, 360-degree marketing services, including outdoor media, digital and influencer marketing, go-to-market strategies, new product launch consultation, marketing strategy design, and brand positioning.
Role Description The LinkedIn Ads Specialist will manage end-to-end LinkedIn advertising campaigns to support clients’ brand awareness, lead generation, and performance marketing goals. This full-time, on-site role based in Hauz Khas involves planning campaign structures, defining targeting, setting budgets, and optimizing bids to meet defined KPIs. The specialist will create and refine ad creatives and copy in collaboration with the creative team, set up tracking, and monitor campaign performance through LinkedIn Campaign Manager and analytics tools. Daily responsibilities include analyzing data, preparing performance reports, providing strategic recommendations, and coordinating with account managers to align campaigns with overall marketing and brand strategies. The role also involves staying current with LinkedIn advertising best practices, platform updates, and industry trends to continuously improve campaign outcomes.
Qualifications
- Strong expertise in LinkedIn Campaign Manager, including audience targeting, bid strategies, budget management, and conversion tracking.
- Experience in digital marketing and performance marketing, with a focus on paid social campaigns and lead generation.
- Ability to develop and test ad creatives and copy, working closely with design and content teams to improve click-through and conversion rates.
- Proficiency in data analysis and reporting, using tools such as LinkedIn Analytics, Google Analytics, and Excel or similar platforms.
- Solid understanding of B2B marketing, funnels, and brand positioning, preferably within agency or consulting environments.
- Excellent communication and collaboration skills, with the ability to present insights and recommendations to internal teams and clients.
- Strong organizational and time management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced setting.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital advertising or LinkedIn marketing are an advantage.
- Prior experience working with startups or emerging brands is beneficial, along with openness to continuous learning and experimentation.
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