Website:
kotakneo.com
Job details:
Role: Lead Lifecycle Marketing & Digital Revenue.
Location: Mumbai – Goregaon.
Responsible for leading and managing a team of 15 professionals.
Role Purpose
We are looking for a strategic, data-driven growth leader to own the customer lifecycle from activation and engagement to retention, reactivation, and revenue growth. This role will build and scale a customer growth engine that leverages analytics, personalization, experimentation, and customer insights to drive customer lifetime value and digital revenue.
Working at the intersection of business, product, marketing, analytics, and technology, you will identify growth opportunities, improve customer experiences, and deliver measurable commercial outcomes.
Key Responsibilities
- Define and execute customer lifecycle strategies across onboarding, activation, adoption, engagement, retention, and reactivation.
- Drive digital revenue growth through increased product adoption, customer engagement, retention, and cross-sell opportunities.
- Build personalized, trigger-based, omni-channel customer journeys using behavioral and transactional insights.
- Develop customer segmentation, value management, and next-best-action frameworks.
- Lead experimentation and test-and-learn programs to optimize customer and business outcomes.
- Establish lifecycle measurement frameworks, dashboards, and performance reporting.
- Partner with product, analytics, technology, and business teams to deliver customer growth initiatives.
- Build and lead a high-performing lifecycle marketing and customer growth team.
Key Success Metrics
- Customer activation and time-to-value
- Monthly active and retained customers
- Product adoption and multi-product penetration
- Revenue per customer and customer lifetime value
- Reactivation and dormancy reduction
- Incremental revenue and marketing ROI
Candidate Profile
- 12-18 years of experience in lifecycle marketing, CRM, customer growth, digital revenue, product growth, or customer analytics.
- Proven track record in driving activation, engagement, retention, and revenue outcomes at scale.
- Strong expertise in customer analytics, segmentation, experimentation, personalization, and marketing technology.
- Experience leading cross-functional initiatives and high-performing teams.
- Financial services, fintech, banking, payments, telecom, or large digital ecosystem experience preferred.
What Makes This Role Exciting
- Own one of the most important growth levers in the digital business.
- Shape end-to-end customer experiences and commercial outcomes.
- Build a world-class lifecycle marketing and personalization capability.
- Influence product, marketing, analytics, and growth strategy at scale.
Role Charter: Build and lead the customer lifecycle growth engine, helping customers activate faster, adopt relevant products, engage consistently, and create long-term value for both the customer and the business.
Click on Apply to know more.