Website:
sprinkledata.ai
Job details:
Lead Generation Specialist – B2B Technology
Experience: 2–4 years
Location: Remote (India), working hours aligned to IST
About Sprinkle Data
Sprinkle Data automates data engineering and analytics with no-code
Role Overview
We are looking for a results-driven Lead Generation Specialist with experience in B2B prospecting, preferably for technology companies. You will identify relevant companies and decision-makers, engage them through LinkedIn and email, and schedule qualified sales meetings.
This is an outcome-focused role. Success is measured primarily by the number and quality of relevant meetings scheduled. You will work directly with the founder and help shape our outbound process from the start.
Key Responsibilities
- Research and identify companies that match our ideal customer profile.
- Find the right decision-makers and influencers based on industry, company size, geography, department, seniority and job title.
- Build accurate prospect lists using Apollo, LinkedIn Sales Navigator and other prospecting tools.
- Run outreach through LinkedIn and email.
- Personalise messages based on the prospect's role, company, industry and likely business needs.
- Qualify prospects before scheduling meeting.
- Follow up consistently with interested and relevant prospects.
- Keep prospect information, communication history and meeting status updated in the CRM.
- Track campaign performance and keep improving targeting, messaging and response rates.
- Work with the founder to refine target segments and outreach strategy.
Required Skills and Experience
- 2–4 years in B2B lead generation, sales development, outbound prospecting or a similar role.
- Experience generating leads for technology, SaaS, IT services, software development or other B2B companies is strongly preferred.
- Strong hands-on experience with Apollo and LinkedIn.
- Familiarity with LinkedIn Sales Navigator, Clay and other prospecting, enrichment, email outreach and verification tools.
- Good understanding of organisational structures, job titles, seniority levels, departments and buying roles.
- Ability to tell a relevant decision-maker from an influencer or an unsuitable contact.
- Experience building targeted prospect lists and running outbound campaigns.
- Strong written communication, with the ability to write concise, personalised messages.
- A persistent, disciplined approach to follow-ups without relying on generic spam.
- Comfortable working with targets and being accountable for measurable results.
- Good attention to detail and the ability to keep prospect data clean and accurate.
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