Graphic Designer – Digital
Experience: 6–8 years Brand: Qween Location: [Location] Reporting to: Creative Head CTC: As per experience and industry standard. We are looking for a highly creative, commercially driven and detail-oriented Graphic Designer – Digital to create compelling visual communication across our digital ecosystem.
The role will sit at the intersection of design, performance marketing and e-commerce, creating work that is visually strong, on-brand and designed to drive engagement and conversion.
Key Responsibilities
● Conceptualise and design performance marketing creatives across Meta, Google, YouTube and other paid media platforms.
● Create high-performing assets for acquisition, retargeting, product launches, promotions and brand campaigns.
● Develop digital assets across websites, apps, landing pages, email, CRM and other online touchpoints.
● Translate campaign concepts into multiple creative formats, sizes and platform-specific executions while maintaining Qween's visual identity.
● Create static, carousel, GIF and basic motion-led creatives for digital campaigns.
● Work closely with the Performance Marketing, Growth, Brand and Creative teams to understand campaign objectives and translate them into effective visual communication.
● Design with a strong understanding of click-through, engagement and conversion, while balancing performance requirements with brand aesthetics.
● Develop multiple creative variations for A/B testing, including different layouts, hooks, product presentations, messaging hierarchy and visual treatments.
● Rapidly iterate creatives based on campaign performance, audience insights and feedback.
● Work with product imagery, campaign photography, typography, graphic elements and AI-generated assets to create compelling digital communication.
● Ensure consistency of visual language across all Qween digital touchpoints.
● Manage multiple briefs and deliver high-quality creatives within tight timelines.
What We’re Looking For
● 6–8 years of experience in graphic design, preferably within fashion, beauty, lifestyle, D2C, e-commerce or consumer brands.
● Strong portfolio showcasing performance marketing and digital creative work.
● Excellent understanding of layout, typography, composition, colour, visual hierarchy and brand aesthetics.
● Strong understanding of how design needs to adapt across paid social, digital advertising, e-commerce and owned channels.
● Hands-on expertise in Adobe Creative Suite – Photoshop, Illustrator and InDesign.
● Working knowledge of Figma and/or other digital design tools.
● Experience creating assets for Meta Ads, Google Ads, social media and e-commerce platforms.
● Ability to design at speed without compromising on quality or attention to detail.
● Strong understanding of creative testing and performance-led design.
● Ability to interpret data, campaign insights and feedback and translate them into creative improvements.
● Strong communication and collaboration skills with the ability to work in a fast-paced environment.
Good to Have
● Experience working with fashion, beauty or premium lifestyle brands.
● Basic knowledge of motion graphics/video editing and tools such as After Effects, Premiere Pro or similar.
● Experience working with AI-powered creative tools for image generation, ideation and creative production.
● Understanding of e-commerce creatives, product storytelling and conversion-focused design.
● Experience working closely with performance marketing/growth teams.
The Ideal Candidate
You are someone who can move seamlessly between brand aesthetics and performance thinking. You understand that a great performance creative needs to stop the scroll, communicate the product/value proposition quickly and ultimately encourage action.
You have a strong eye for fashion and visual trends, but are equally comfortable creating multiple iterations, testing different creative directions and optimising based on what works.