Yoga Bar (Sprout Life Foods)
Website:
yogabars.in
Job details:
Job title: National Key Account Manager - Modern Trade
Location: Bangalore, India
Experience: 2–7 years
About the Company
Yogabar is a Bangalore-based health-food brand focused on making healthier eating accessible and appealing. The company is recognized as a nutrition-led food brand in India and is driven by a mission to help the country eat healthier through honest labels, balanced nutrition, and products made without unnecessary junk ingredients. Founded by sisters Anindita and Suhasini Sampath, the business is venture-capital funded and backed by institutional investors including SAIF Partners and Fireside Ventures, along with respected industry leaders on the board. ITC has also announced a strategic investment in the company. The culture is fast-paced, mission-oriented, and built around respect, innovation, growth, and strong ownership. The team values autonomy, experimentation, and practical execution, while also creating an environment that celebrates healthy food and meaningful work.
Company Recognition & Credentials
- Founded by Anindita and Suhasini Sampath, with strong academic and professional credentials behind the leadership team.
- Nominated as one of the top women-led Indian startups by various publications.
- Backed by institutional investors including SAIF Partners and Fireside Ventures, with a strategic investment announced by ITC.
Company Practices & Ways of Working
- Operates with a fast-paced, aggressive, mission-oriented culture that gives people significant autonomy.
- Values respect, innovation, growth, and experimentation as part of day-to-day working.
- Encourages high ownership and a practical, execution-focused approach to business building.
About the Role
This role owns growth across national and regional modern trade accounts and sits at the center of sales execution, commercial discipline, and retail partner management. The position is responsible for building strong account relationships, turning annual plans into measurable revenue outcomes, and improving visibility, assortment, and off-take across key channels. It also requires disciplined coordination across internal teams so launches, stock availability, promotions, and account commitments are delivered on time. The role suits someone who can combine negotiation, analytics, and stakeholder management to improve account productivity while protecting business hygiene. Success comes from translating market signals and retail dynamics into sharper execution and stronger business results.
Key Responsibilities
- Own growth across national and regional modern trade accounts by turning account plans into sales, visibility, and distribution outcomes that improve revenue, volume, and profitability.
- Build and manage relationships with key retail partners such as Reliance, DMart, More, Spencer’s, Star Bazaar, and Nature’s Basket, ensuring business continuity and expansion.
- Develop annual business plans and joint business plans with accounts, aligning commercial priorities, activation calendars, and growth levers to measurable targets.
- Improve in-store execution across listings, shelf placement, secondary visibility, promotions, activations, and new product launches so execution translates into off-take growth.
- Lead commercial negotiations on margins, listing fees, trade spends, promotion budgets, and payment terms while maintaining healthy business terms and account discipline.
- Track sales performance, monitor competition and category trends, and use data to close gaps, optimize promotions, and sharpen account productivity.
- Coordinate with supply chain, finance, marketing, trade marketing, operations, and field teams to protect availability, resolve claims, and keep account deliverables on track.
Essential Skills & Technologies
- Strong understanding of modern trade and key account management, with the ability to navigate retail dynamics, partner expectations, and execution standards in a competitive FMCG environment.
- Commercial and analytical capability to interpret sales data, assess promotional effectiveness, and make decisions that improve revenue, volume, and profitability.
- Negotiation skill to handle margins, trade spends, listing fees, payment terms, and other account levers without losing sight of long-term relationship health.
- Stakeholder management ability to align internal teams and external retail partners around timelines, launches, stock availability, and execution quality.
- Execution mindset with high ownership, ensuring follow-through on account hygiene, collections, reconciliations, claims closure, and trade scheme execution.
- Communication skills that support clear account updates, market feedback sharing, and disciplined coordination across fast-moving cross-functional teams.
Additional Plus
- Prior experience in health food, packaged food, nutrition, or snacking categories will help the candidate ramp faster in the product and category context.
- Experience handling national or large regional key accounts is a strong advantage because the role requires scale, structure, and influence across major retail partners.
- Exposure to BTL activations, sampling, and trade marketing campaigns will be useful for improving visibility and promotion effectiveness.
What You'll Bring
- Proven sales experience in FMCG or food, with direct ownership of modern trade or key account outcomes rather than only supporting execution.
- Confidence in managing large retail relationships while balancing growth, commercial terms, and business hygiene.
- A structured, data-driven way of working that turns market insight into action and closes performance gaps quickly.
- The ability to operate in a fast-paced, growth-stage environment with high ownership and consistent follow-through.
Why Join Us
At Yogabar, the role is not limited to account maintenance. It is an opportunity to help shape how healthier food reaches millions of consumers across the country by improving how national and regional modern trade accounts are built, managed, and grown. The company is purpose-driven, recognized in the health-food space, and supported by meaningful investors and leadership. The environment is fast-moving, ambitious, and experimental, with a strong bias for ownership and practical problem-solving. For someone who enjoys building businesses, navigating commercial complexity, and creating visible retail impact, this is a chance to contribute directly to a mission-led brand with real scale potential.
What We Offer
- Significant autonomy to manage accounts, test ideas, and improve outcomes in a culture that values experimentation and ownership.
- A fast-paced, mission-oriented environment where respect, innovation, and growth are part of how the team works every day.
- The practical upside of working with a recognized health-food brand that is investing in scale, distribution, and stronger retail presence.
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