Magicrete
Website:
magicrete.in
Job details:
Job Title
Key Account Manager – Sales & Specifications (AAC Blocks)
Department
Sales & Marketing
Location
Bangalore
Role Summary
The Key Account Manager will be responsible for driving sales growth and product specifications for Magicrete AAC Blocks across the Bangalore market. The role focuses on developing and managing relationships with key accounts including real estate developers, contractors, architects, consultants, PMCs, institutional customers, and government agencies to generate business opportunities and ensure project conversions.
The incumbent will work closely with the Sales, Technical, and Project teams to identify upcoming projects, secure product specifications, manage strategic accounts, and support business growth in both B2B and B2G segments. The ideal candidate should possess strong project sales experience, stakeholder management skills, and a deep understanding of the construction ecosystem.
Key Responsibilities
Key Account Management & Business Development
- Develop and maintain strong relationships with key developers, contractors, EPC companies, institutional customers, and government bodies.
- Identify and acquire new business opportunities in the assigned territory.
- Drive sales of AAC Blocks through project-based selling and strategic account management.
- Prepare and execute account plans to maximize revenue and market penetration.
- Coordinate with internal teams to ensure customer satisfaction and repeat business.
Specification & Project Management
- Engage with architects, structural consultants, PMCs, and project stakeholders to secure product specifications.
- Promote Magicrete AAC Blocks and ensure inclusion in project BOQs, tender documents, and technical specifications.
- Identify and track upcoming projects, approvals, and specification opportunities.
- Coordinate with the sales team to convert specified projects into orders.
- Maintain records of project pipelines, specifications, and conversion status.
B2G & Institutional Business Development
- Identify opportunities in government, semi-government, infrastructure, healthcare, education, and institutional projects.
- Build relationships with government departments, public sector organizations, and tendering authorities.
- Support tender participation, technical submissions, and product approvals.
- Drive product adoption in public infrastructure and institutional projects.
Technical Presentations & Stakeholder Engagement
- Conduct technical presentations, product demonstrations, and awareness sessions for architects, consultants, contractors, and customers.
- Educate stakeholders on AAC Block applications, benefits, sustainability advantages, and compliance standards.
- Provide technical support and resolve project-related queries in coordination with the technical team.
- Organize customer engagement programs, seminars, and influencer meets.
Market Development & Relationship Management
- Strengthen relationships with key influencers within the construction ecosystem.
- Monitor market trends, competitor activities, pricing movements, and customer requirements.
- Gather project intelligence and provide market insights to management.
- Ensure regular follow-ups with stakeholders for approvals, specifications, and project updates.
Reporting & Coordination
- Prepare regular reports on sales performance, project pipeline, specifications, and account development.
- Maintain accurate records in CRM and reporting systems.
- Coordinate with Supply Chain, Operations, Technical Services, and Finance teams for seamless project execution.
- Support management with business forecasts, market intelligence, and strategic inputs.
Required Qualification
- Bachelor's Degree in Civil Engineering, Architecture, Business Management, or related field.
- MBA (Marketing) will be an added advantage.
Experience & Industry Background
- 6–10 years of experience in Key Account Management, Project Sales, Specification Sales, or Business Development roles.
- Experience in AAC Blocks, Building Materials, Cement, Construction Chemicals, Steel, RMC, Precast, PEB, or related industries preferred.
- Strong exposure to B2B and B2G sales environments.
- Experience working with developers, consultants, contractors, institutional customers, and government agencies preferred.
Skills & Competencies
- Strong project sales and account management skills.
- Good understanding of construction materials, specifications, and project lifecycle management.
- Excellent communication, negotiation, and presentation skills.
- Strong relationship-building and stakeholder management capabilities.
- Ability to identify, develop, and convert business opportunities.
- Good market knowledge of the Bangalore construction industry.
- Proficiency in MS Excel, PowerPoint, CRM, and reporting tools.
- Self-driven with strong follow-up and execution skills.
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