Sebamed India
Website:
sebamedindia.com
Job details:
Job description
Sebamed India is a leading skincare brand that offers dermatologist-recommended products formulated with a pH of 5.5 to support the skin's natural protective barrier. As part of the global Sebamed brand, which originated in Germany over 50 years ago, Sebamed India provides a range of personal care products for skin, hair, and baby care.
https://www.sebamedindia.com/
Role Key Account Executive- Ecommerce
Title/Designation - Key Account Executive
Function Domestic Sale
Department Consumer Products Division - Sebamed
Job Title: Key Account Executive-E Commerce
Role Purpose
The KAE eCommerce drives the strategic growth, profitability, and operational excellence of the brand across all national digital marketplaces and quick-commerce platforms. You will act as the primary bridge between the brands internal teams (Marketing, Supply Chain, Finance) and the external category managers at major e-tailers
Key Responsibilities
Strategic Account Management
- Joint Business Planning (JBP): Lead the development and execution of annual and quarterly growth plans with key partners (e.g., Nykaa, Swiggy)
- Relationship Management
- Maintain high-level relationships with Platform Category Managers to ensure the brand receives "preferred partner" status for new launches and flagship events.
- Market Share Growth: Identify white-space opportunities and optimize product assortments to gain category share.
Sales & P&L Ownership
- Revenue Targets: Take full ownership of Top-line (GMV) and Bottom-line (Net Sales) targets.
- Budgeting: Manage the Trade Marketing Spend (TMS) and Performance Marketing budgets to ensure a healthy Return on Ad Spend (ROAS).
Pricing & Promotions:
Design and execute pricing strategies, discount structures, and promotional calendars (e.g., Prime Day, Big Billion Days).
Digital Shelf & Operational Excellence Content Strategy:
- Oversee the "Digital Shelf" ensuring A+ content, high-quality imagery, and SEO-optimized listings are consistent across all platforms.
- Supply Chain Coordination: Partner with logistics teams to maintain a 95%+ Fill Rate, manage inventory forecasting, and minimize "Out of Stock" (OOS) occurences.
Account Health: Monitor seller ratings, customer feedback, and return rates to protect brand reputation.
Data Analytics & Insights
- Analyze weekly performance reports to track KPIs like Conversion Rate, Average Order Value(AOV), and Customer Acquisition Cost (CAC).
Monitor competitor activity and pricing trends to pivot strategies in real-time.
Required Skills & Qualifications
Category Requirements
Education MBA or Masters in Marketing, Business, or a related field.
Experience : 3- 8 years in eCommerce Key Account Management (KAM), preferably in
FMCG, Consumer, or D2C.
Technical Proficiency in Amazon Vendor/Seller Central, Flipkart Commerce Hub, and MS
Excel(VLOOKUPs, Pivot Tables).
Soft Skills: Strong negotiation skills, data-driven storytelling, and the ability to work in a high-pressure, fast-paced environment.
Key Performance Indicators
- (KPIs)Primary Sales: Achieving annual budget numbers
- GMV Growth: Year-over-Year (YoY) percentage increase in sales.
- ROAS: Efficiency of marketing spend on-platform.
Share of Voice (SOV): Visibility of the brand versus competitors in search results.
- Wallet Share: Gaining share in category.
- Year-over-Year (YoY) percentage increase in sales Ensuring inventory meets platform demand without delays.
- Listing Hygiene: % of catalog with updated images and SEO content.
- In-Stock Rate: Maintaining >95% availability for "Hero" SKUs.
Promotion Accuracy: Zero errors in pricing or discount setups during live events.
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