Nobel Hygiene Pvt. Ltd.
Website:
nobelhygiene.com
Job details:
Key Responsibilities
1. Campaign & Agency Execution (30%)
- Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.
- Manage execution of 360° campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.
- Ensure consistent brand messaging and visual identity across all consumer touchpoints.
- Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.
2. Trade & Channel Activation (25%)
- Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
- Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.
- Conduct regular market visits to audit execution and gather trade feedback.
3. Consumer & Market Insights (15%)
- Manage consumer research execution briefing, fieldwork coordination
- Monitor competition, pricing, promotions, and category trends- maintain competitive intelligence trackers.
- Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputsand translate findings into actionable recommendations.
4. Product Launch Support (20%)
- Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.
- Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.
5. Budget Tracking & Reviews (10%)
- Track A&P spends against plan- manage PO/invoice hygiene and monthly reconciliation with Finance.
- Track campaign ROI and flag corrective actions.
- Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.
Educatio
- nMBA in Marketing (preferred)
- .Bachelor’s degree in marketing, Business Administration, or a related discipline
.
Experience & Skil
- ls3–5 years in Brand Management, Category Management, or Trade Marketin
- g.FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferre
- d.Campaign & Agency Management: Proven experience running multi-agency campaign executio
- n.Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferre
- d.Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM developmen
- t.Commercial Understanding: Working knowledge of A&P budgets and P&L driver
- s.Tools: Advanced Excel and PowerPoin
- t.Ways of Working: Strong communication, stakeholder management, and cross-functional follow-throug
- h.Mobility: Willingness to travel for market visits and trade audit
s.
Attitude &
- FitExecution-first mindset- bias for closing loops, not just opening th
- em.Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregive
- rs.High ownership on trackers, timelines, and follow-ups across agencies and internal tea
ms.
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