Multifit Wellness
Website:
multifit.in
Job details:
Jr. Social Media Manager
Company: MultiFit Wellness Pvt. Ltd.
Department: Marketing & Social Media
Location: Pune
Experience: 0–2 Years
Employment Type: Full-Time
CTC: ₹30,000 – ₹35,000 per month
Joining: Immediate Joiners Preferred
About MultiFit
MultiFit Wellness Pvt. Ltd. is a fitness and wellness brand focused on functional fitness, movement, performance, and holistic well-being. We are looking for a creative and energetic Jr. Social Media Manager who can take ownership of day-to-day content execution and help strengthen MultiFit's digital presence across social media platforms.
This is a highly hands-on role for someone who enjoys creating content, shooting reels, writing captions and scripts, following social media trends, and being involved in the complete content execution process.
Role Overview
The Jr. Social Media Manager will support the planning, creation, execution, and management of MultiFit's social media content. The ideal candidate should have a strong understanding of Instagram and short-form video content, be comfortable coordinating shoots, and have the creativity to turn fitness, trainers, events, campaigns, and brand stories into engaging digital content.
The role will involve working closely with the marketing, fitness, design, video, and event teams to ensure consistent and engaging content across platforms.
Key Responsibilities1. Content Creation & Shooting
- Ideate and create engaging social media content around fitness, wellness, trainers, workouts, events, offers, and brand initiatives.
- Participate in and coordinate regular content shoots across MultiFit locations.
- Shoot basic videos, reels, stories, behind-the-scenes content, and event coverage using smartphones/cameras.
- Identify interesting moments, trends, and stories that can be converted into social media content.
- Work with trainers and internal teams to capture authentic, engaging fitness content.
- Assist in planning shoot requirements, locations, props, talent, and content flow.
2. Reels & Video Execution
- Create and execute Instagram Reels and other short-form video content.
- Develop strong hooks and content ideas suited to current social media trends.
- Coordinate the complete reel execution process—from ideation and scripting to shooting, editing coordination, and publishing.
- Understand basic video editing requirements and work with editors wherever required.
- Repurpose existing video content into multiple social media formats.
- Keep track of trending audio, formats, transitions, challenges, and content styles relevant to the fitness and lifestyle industry.
3. Social Media Calendar & Posting
- Create and maintain weekly/monthly social media content calendars.
- Plan content around brand priorities, campaigns, events, festivals, launches, offers, and important fitness-related dates.
- Ensure timely posting of reels, posts, carousels, stories, and other content.
- Coordinate with designers, video editors, trainers, and other stakeholders for timely content delivery.
- Maintain consistency in brand tone, visual communication, messaging, and posting frequency.
4. Content Writing & Basic Scripting
- Write engaging captions, social media copy, hooks, headlines, CTAs, and basic video scripts.
- Develop simple and engaging scripts for reels, trainer videos, educational content, interviews, and campaigns.
- Adapt content according to different social media platforms.
- Proofread content and ensure accuracy before publishing.
- Develop creative content ideas that communicate fitness and wellness concepts in an easy-to-understand manner.
5. Day-to-Day Social Media Management
- Manage the daily execution of MultiFit's social media handles.
- Schedule and publish approved content.
- Monitor comments, messages, mentions, tags, and audience interactions.
- Coordinate with relevant teams for responses to customer queries or social media interactions.
- Track trending topics and identify opportunities for real-time content.
- Monitor competitor and industry activity to identify relevant content opportunities.
- Ensure all published content follows MultiFit's brand guidelines.
6. YouTube Content Execution
- Assist in planning and executing YouTube content.
- Coordinate shooting and publishing of YouTube videos, Shorts, trainer content, interviews, workout videos, and event-related content.
- Write basic titles, descriptions, captions, and content copy for YouTube.
- Repurpose long-form videos into Shorts and other social media formats.
- Maintain a consistent YouTube content pipeline.
7. Events & Campaign Content
- Support social media execution for events, fitness challenges, workshops, launches, collaborations, and campaigns.
- Capture real-time content during events, including stories, reels, interviews, and behind-the-scenes footage.
- Coordinate pre-event, live-event, and post-event content.
- Work with the marketing and event teams to ensure campaign communication is executed on time.
- Generate quick-turnaround content during events and important brand activities.
8. Social Media Trends & Performance
- Stay updated with Instagram, YouTube, and other relevant platform trends.
- Regularly research trending formats, content styles, sounds, hashtags, creators, and competitors.
- Monitor basic performance metrics such as reach, views, engagement, shares, saves, and follower growth.
- Identify high-performing content and suggest ideas for improving future content.
- Assist in preparing basic social media performance reports.
Required Skills
- Strong understanding of Instagram, Reels, Stories, YouTube, and other major social media platforms.
- Good content ideation and creative thinking skills.
- Strong written and verbal communication skills.
- Basic copywriting and scripting ability.
- Good understanding of short-form video content.
- Ability to identify and adapt social media trends quickly.
- Basic knowledge of video editing tools such as CapCut, VN, Premiere Pro, Canva, or similar tools is preferred.
- Basic photography/videography skills will be an advantage.
- Ability to work in a fast-paced environment and manage multiple content requirements simultaneously.
- Strong coordination and follow-up skills.
- Good attention to detail and ability to meet deadlines.
What We Are Looking For
- Candidates with 0–2 years of experience in social media, content creation, digital marketing, media, or a related field.
- Freshers with a strong portfolio of social media content, reels, college projects, internships, or personal content pages may also be considered.
- Candidates who are comfortable being present at shoots and events.
- Someone who is highly active on social media and understands what makes content engaging.
- A fitness enthusiast or someone genuinely interested in fitness, wellness, lifestyle, and sports content will be preferred.
- Candidates who can independently take an idea from concept → script → shoot → execution → posting will have an advantage.
- Immediate joiners are strongly preferred.
Key Performance Indicators (KPIs)
- Consistent and timely execution of the social media calendar.
- Number and quality of reels/content pieces executed.
- Reel/video views, reach, engagement, shares, and saves.
- Growth in social media engagement and audience.
- Timely execution of event and campaign content.
- Quality and consistency of captions, scripts, and creative concepts.
- Speed and efficiency of content execution.
- Contribution of content ideas and trend-based initiatives.
- YouTube and short-form video content growth.
Education
A Bachelor's degree in Marketing, Mass Communication, Journalism, Advertising, Digital Marketing, Media, or a related field is preferred. However, candidates with a strong content portfolio and relevant practical experience may also be considered.
Why Join MultiFit?
- Opportunity to work with a growing fitness and wellness brand.
- Hands-on exposure to content creation, social media, campaigns, and events.
- Opportunity to work closely with trainers, creators, marketing teams, and brand stakeholders.
- High level of creative ownership and learning.
- Opportunity to build a strong portfolio across fitness, lifestyle, events, and digital content.
Compensation: ₹30,000 – ₹35,000 per month
Experience: 0–2 Years
Location: Pune
- Joining: Immediate Joiners Preferred
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