About the role
JOB DESCRIPTION
Product Manager | Birla Fertility & IVF
Role Details
• Company: Birla Fertility & IVF
• Designation: Product Manager
• Location: Gurgaon, Haryana
• Role Type: Individual Contributor
Role Overview
The Product Manager will support product and brand strategy for Birla Fertility & IVF, with a strong focus on doctor
engagement, scientific communication, doctor segmentation, and referral-influencing strategies. The role involves
working with internal stakeholders and healthcare professionals to strengthen engagement and support business
growth.
Key Responsibilities
• Develop and execute product and brand plans aligned with business objectives.
• Plan doctor-engagement initiatives and scientific communication for relevant healthcare professionals.
• Segment doctors and healthcare stakeholders to guide focused engagement strategies.
• Design and coordinate initiatives intended to strengthen referral relationships and medical-community
engagement.
• Support scientific meetings, educational activities, campaigns, and doctor-facing initiatives.
• Develop marketing collateral, presentations, and communication materials with internal teams.
• Conduct market research and competitor analysis to identify opportunities and refine product positioning.
• Monitor campaign performance and engagement KPIs, using insights to improve execution.
• Coordinate cross-functionally to deliver marketing initiatives on time.
Candidate Profile
• Experience in pharmaceutical product management, brand marketing, or healthcare professional marketing.
• Exposure to doctor engagement, scientific communication, KOL engagement, or healthcare stakeholder
management.
• Understanding of doctor segmentation and referral-oriented engagement approaches.
• Strong communication, analytical, planning, and stakeholder-management skills.
• Ability to work independently and manage multiple initiatives.
Preferred Experience
• Women’s health, gynaecology, fertility, IVF, or related therapy-area experience is an advantage.
• Experience with product launches, brand campaigns, CMEs/scientific events, or field-force communication is
beneficial.
Recruiter note: This is a working JD drafted from the role details available in the conversation, not a verified official
client JD. Confirm exact experience criteria, compensation, travel requirements, and reporting structure with the
client before external circulation.
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