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Company Description Planet Life – Resorts & Experiences designs and operates nature-focused resorts and experiential stays that connect guests with the outdoors in meaningful ways. The company curates immersive environments where comfort, sustainability, and local culture come together. Each resort experience is crafted to highlight the natural surroundings while offering high-quality hospitality. Team members collaborate across disciplines to build distinctive nature retreats and memorable guest journeys.
Position Overview
The Head of Marketing (Digital) is a core business role directly accountable for quality lead generation and marketing-led revenue across all Planet Life properties. The role sits at the centre of the marketing division — directing the performance marketing agency, on-ground content, Digital marketing Assistant and operating under the brand oversight of the Brand Quality Lead. This person is expected to plan and continuously improve marketing performance while owning the budget end-to-end.
Reporting & Governance
• Reports to the Governance Lead on performance, budget utilisation, and target delivery.
• Brand communication and creative output are subject to sign-off by the Brand Quality Lead -an oversight and compliance check on a weekly basis.
• Oversight by independent Digital Marketing Advisor on a monthly basis.
You own execution decisions independently.
• Accountable for the CAPI attribution pipeline (LeadChain in Zoho Bigin)- this is the primary data source for CPL, conversion, and ROAS reporting.
Core Responsibilities
1. Marketing Plan & Budget
• Plans and owns the marketing budget across all channels.
• Implementation of the Digital Marketing plan across all platforms & channels
• Review by Governance Lead, Brand Lead and Independent Marketing Advisor every fortnightly and with Brand lead every week for communication review (till brand communication streamlines)
2. Agency Direction
• Direct and review the performance marketing agency (currently on trial, paid-ads-only scope covering Meta Ads, Google Ads) — brief campaigns, set targets, and evaluate performance against CPL/ROAS.
3. Lead Generation & Funnel Ownership
• Own end-to-end lead generation across paid, organic, and partnership channels.
• Build and manage the complete funnel from awareness through to booking; identify and fix drop-offs at each stage.
• Work closely with sales on lead quality and conversion improvement.
• Set up and optimise retargeting to re-engage users who have shown interest but not converted.
4. Content, Website & SEO Coordination
• Manage on-ground Content Creator to ensure campaign content is produced on schedule and aligned with brand direction.
• Coordinate with regards to SEO to improve organic search visibility.
• Maintain website updates for campaigns, offers, and new experiences; ensure messaging and CTAs support conversion.
• Own influencer collaborations.
5. Analytics, Reporting & Insights
• Track and report CPL, conversion rate, and ROI on a monthly cadence via the attribution pipeline.
• Maintain regular performance reports and act on data to scale what's working.
• Stay current on guest feedback, market trends, and competitor activity to refine campaigns and offerings.
Role Expectation
• Entirely responsible for marketing numbers.
• Comfortable with numbers, targets, and accountability.
• Balances performance marketing with brand storytelling — within the boundaries of brand sign-off.
• Proactive, hands-on, and willing to experiment.
CTC: 14-18L per anum
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